How to Fix Google Merchant Centre Disapprovals
A clear process for diagnosing and resolving product disapprovals in Google Merchant Centre so your catalogue goes live.
Straight-talking guides from the TPR Media team on websites, paid ads, SEO, AEO and AI for Australian businesses.
A clear process for diagnosing and resolving product disapprovals in Google Merchant Centre so your catalogue goes live.
What feed rules are, how they transform product data inside Merchant Centre and when to use them instead of editing the source.
How structured product markup on your website strengthens your Merchant Centre feed and keeps your data consistent.
Product identifiers tie your feed to Google's catalogue. Here is what GTIN, MPN and brand do and how to get them right.
Supplemental feeds add or override data without rebuilding your main feed. Here is what they do and when to use them.
How Google Shopping campaigns work and how to manage them for profitable sales, not just clicks.
How to lift return on ad spend on Google Shopping by cutting waste and pushing budget toward profitable products.
A clear comparison of manual and automated bidding for Google Shopping, and how to choose the right one.
How to structure Google Shopping campaigns when you have hundreds or thousands of SKUs — segmentation by margin, category and performance tier.
How smaller Australian retailers can compete on Google Shopping with tight budgets and smart management.
How campaign priority tiers let you control which Shopping campaign bids first, and how to use them to manage traffic and bids.
How to manage Shopping campaigns through sales periods and seasonal demand so you scale into the peak without losing control of return.
How ChatGPT Ads work, who should use them and how to set up campaigns that get noticed in the AI interface.
A practical comparison of ChatGPT Ads and Google Ads, with when to use each and how to run them together.
How to track the impact of ChatGPT Ads, from brand mentions to downstream conversions.
ChatGPT Ads require a different creative approach to traditional paid ads. Here is how to write sponsored responses that feel native, helpful and trustworthy.
Local businesses are increasingly being recommended inside ChatGPT. Here is how to position your business as the AI's answer for local searches.
B2B buyers use ChatGPT to research vendors, compare solutions and build shortlists. Here is how to get your business into those conversations.
A step-by-step checklist to set up your first ChatGPT Ads campaign, covering account access, audience settings, creative formats and measurement.
How remarketing ads work, why they convert better than cold traffic and how to set them up without annoying your audience.
A clear comparison of display and search ads, with when to use each and how to run them together.
How to set up Google remarketing from scratch, including tag installation, audience creation and the campaign structure that converts.
How dynamic remarketing works for ecommerce stores and how to set it up so the right product follows the right visitor.
B2B remarketing works differently to consumer remarketing. Here is the strategy, audience structure and creative approach that works for longer sales cycles.
Remarketing converts better but prospecting fills the funnel. Here is how to balance the two for sustainable growth.
How to segment your remarketing audiences by funnel stage, behaviour and recency to serve the right ad at the right time.
How to use video ads across YouTube, social and connected TV to reach Australian audiences.
A practical guide to YouTube advertising for Australian businesses, from ad formats to targeting and creative.
How to produce video ads that convert, from concept to delivery, without breaking the budget.
CTV advertising puts your brand on streaming screens. Here is how it works in Australia, what it costs and how to measure it.
The first three seconds of a video ad determine whether someone watches or skips. Here are the hook formulas that consistently perform.
What video advertising actually costs in Australia, how to allocate budget across platforms and the minimum spend for meaningful results.
How Australian ecommerce stores use video ads to reduce return rates, increase average order value and convert browsers into buyers across YouTube, Meta and TikTok.
How TV advertising works in Australia, who should use it and how to pair it with digital for maximum impact.
A practical comparison of TV and digital advertising, with when to use each and how to combine them.
A realistic breakdown of TV commercial production costs in Australia, from concept through to a broadcast-ready 30-second spot.
How TV airtime is bought in Australia, what determines the cost of a spot and how to get the right placement for your budget.
TV is harder to attribute than digital, but not impossible. Here are the methods Australian businesses use to measure the return on TV advertising.
A 30-second TV commercial has one job: make the viewer feel something and act. Here is the scriptwriting structure that achieves it.
What you need to know about talent agreements, music licensing and IP rights before producing a TV commercial for Australian broadcast or streaming.
A realistic look at social media advertising returns in Australia, with the factors that drive ROI and how to improve them.
A practical comparison of Facebook and Instagram advertising, with the right platform for each audience and goal.
TikTok advertising is no longer just for Gen Z. Here is how Australian businesses are using it to drive traffic, leads and sales.
The creative is the single biggest variable in social media ad performance. Here is what converts and what does not across the major platforms.
Facebook and Instagram offer the most detailed targeting in advertising. Here is how to use it correctly for Australian audiences.
The honest answer on social media ad budgets: what you need to test properly, what the algorithm requires to learn and how to scale.
How to report on social media ad performance without vanity metrics — the KPIs that connect to revenue, how to present them and what benchmarks to use in the Australian market.
How to optimise Google Shopping campaigns, from feed quality to bidding and product structure.
A practical comparison of Google Shopping and Google Search ads, with the right choice for each product and goal.
How to build a negative keyword strategy for Google Shopping campaigns that eliminates irrelevant traffic and focuses budget on buyers.
When to use manual CPC and when to switch to Target ROAS in Google Shopping campaigns — the thresholds, the risks and the transition plan.
How product ratings appear in Google Shopping ads, the review volume needed to qualify and the review aggregators that feed stars into your listings.
How to benchmark your Shopping campaigns against competitors using Auction Insights, the Merchant Centre price competitiveness report and manual search checks.
How to use Meta Ads audience targeting to reach the right people, from custom audiences to lookalikes and retargeting.
How to set up Meta Ads attribution correctly, from pixel events to conversion API and multi-touch models.
How to build a retargeting funnel on Meta that re-engages warm audiences across Facebook and Instagram with the right creative at the right stage.
How to build lookalike audiences from your best customer data and use them to scale Meta Ads campaigns without increasing cost per acquisition.
A systematic framework for testing Meta Ads creative — what to test, how many variations, the budget split and how to read results without false positives.
How Meta Advantage+ Shopping Campaigns (ASC) work, when they outperform manual campaigns and the setup approach for Australian ecommerce.
How to use Meta Lead Ads to collect enquiries, quote requests and newsletter sign-ups without sending users to an external landing page.