TikTok has moved well past its entertainment-only reputation. Its ad platform now offers precise targeting, strong conversion tracking and a cost per click that is lower than Meta in most Australian categories. For the right product and audience, TikTok delivers results that surprise even experienced advertisers.
We run TikTok campaigns as part of our Social Media Ads service, alongside Meta and other social platforms.
The primary format is the In-Feed Ad, a full-screen video that appears in the For You feed. It looks and behaves like organic content, which is why it performs well when the creative is native in style.
TikTok creative must look native. Polished production values that work on Facebook often underperform on TikTok. The content that converts best looks like it was made by a real person, not a marketing team. Hook in the first two seconds, speak directly to camera and use captions.
TikTok offers interest, behaviour, lookalike and custom audience targeting. CPCs in Australia typically range from $0.50 to $1.50 depending on the vertical, which is often lower than comparable Meta placements. Test TikTok alongside Meta rather than instead of it.
ROI varies by industry, audience and offer. Well-targeted campaigns typically return between $3 and $6 for every dollar spent. The key is audience precision, creative quality and landing page alignment.
TPR Media operates from Level 34, 1 Eagle Street, Brisbane City QLD 4000, serving clients across Brisbane and Australia-wide.
TPR Media explains TikTok Ads for Australian businesses: ad formats, native creative rules, targeting options and how costs compare to Meta.