Replatform without losing rankings. We plan and manage site migrations so your traffic, rankings and revenue survive a redesign, replatform or domain change.
Most replatforms and redesigns lose rankings because redirects, URLs or content get missed. We plan the migration so search engines follow you to the new site instead of dropping you.
We benchmark before launch, map every URL to a 301 redirect, check metadata, schema and content parity on staging, then monitor closely on launch day and fix issues before they cost traffic.
We want to be involved before the new site is built. The project opens with a full pre-migration crawl and a benchmark of rankings, traffic and indexed URLs, so we have a complete picture of what exists and what must be preserved. Nothing is left to be discovered after launch.
Every old URL is mapped to its new destination with a 301 redirect, and we check metadata, headings, content and schema parity on staging so the new site keeps the equity the old one earned. Internal links, canonicals and XML sitemaps are reviewed before sign-off, not patched afterwards.
On launch day we monitor closely, confirm redirects fire, watch indexation and crawl behaviour, and fix issues before they cost traffic. Because the groundwork is done up front, dips stay small and brief, and the new site recovers and then builds on the rankings the migration was designed to protect.
Smaller sites
Most replatform projects
Large or complex sites
As early as possible, ideally before the new site is built. The earlier we map URLs and redirects, the lower the risk.
A well-managed migration aims to hold rankings. Short dips can happen, but planning and redirects keep them small and brief.
Yes. Domain changes, replatforms, redesigns and structure changes are all covered.
We monitor from launch day, diagnose the cause quickly and act on a recovery plan to restore lost visibility.
We record current rankings, organic traffic, indexed URLs, top landing pages and backlinks before anything changes. That baseline lets us confirm parity after launch and spot any page that loses visibility so we can act on it immediately.