We run two Google Ads programs: one for service businesses that need leads, and one for ecommerce stores that need sales. Both are fully managed, tracked and optimised monthly.
Anyone can spend money on Google. The trick is spending it on the queries, audiences and creatives that actually drive sales.
We benchmark every account against industry data, kill what is not working and double down on what is.
Google Ads is part of our wider PPC management service. If you also run Meta, Microsoft or TikTok, we coordinate the whole mix and report on it together.
Onboarding fixes the foundation first: conversion tracking, offline conversion imports and server-side GA4, because no amount of optimisation helps if the account cannot see what drives revenue. Service accounts are built around Search, Display and Remarketing, while ecommerce accounts add Performance Max and a managed Merchant Centre feed.
From there we work the levers that move profit: search-term mining and negative keywords, bid and budget shifts toward converting queries, ad copy testing, and asset group structure for Performance Max that excludes branded search and feeds the system real conversion signals. Wasted spend is cut and the winners are scaled.
Accounts improve as the data deepens. Cleaner conversion signal trains Smart Bidding, better negatives sharpen targeting, and tested creative lifts quality scores, so cost per acquisition trends down over time. Monthly reporting benchmarks performance and, where you run other channels, ties Google into the wider PPC picture.
Service businesses, trades & professionals
Online stores with product catalogues
The Service package focuses on lead generation with Search, Display and Remarketing. The Ecommerce package adds Performance Max and Google Merchant Centre feed management to drive product sales.
Yes, included in the Ecommerce package. We exclude branded search, manage asset groups carefully and feed it real conversion signals.
We recommend at least $1,500 a month in ad spend for meaningful learning. Lower budgets are possible but slower.
Conversion tracking, offline conversion imports and server-side GA4 are part of onboarding for every Google Ads account.
The first weeks are a learning phase while Smart Bidding gathers conversion data, so expect performance to steady and improve from there. Clean tracking from day one shortens that ramp, and most accounts see meaningful gains within the first couple of months.