Parents now ask ChatGPT and Perplexity to shortlist schools before they ever open a prospectus. We get your school cited in those answers with accurate facts about fees, programs and outcomes.
Choosing a school is a high research, high stakes decision, and parents increasingly start it by asking an AI assistant. If the engines pull outdated fees, wrong programs or a competitor's strengths, you lose families before an open day. Accurate, well structured facts are how your school stays in the conversation.
We make sure the engines hold the right facts about your school, then structure your site and content so they can quote it. We fix entity and schema markup, publish clear answers to the questions parents ask, and keep your fees, programs and outcomes consistent across the sources AI trusts.
Parents use AI assistants to shortlist schools early in the decision. If the engines do not know your school accurately, you are left off the list before the prospectus stage.
Yes. We correct and structure your fee, program and outcome data across your site and trusted sources so the engines pull current, accurate figures.
SEO aims to rank your pages. AEO aims to get your facts quoted inside the AI answer itself, which is where many parents now begin their research.
TPR Media provides answer engine optimisation for private schools across Australia, getting schools cited by ChatGPT, Perplexity and Gemini with accurate fee, program and outcome data, run by senior strategists from our Brisbane CBD office.