Microsoft Copilot SEO wins your brand citations across Copilot and Bing AI answers. We optimise the Bing index presence, schema and authority that Copilot draws on, so your business shows up where Windows and Edge users search.
Copilot sits inside Windows, Edge and Microsoft 365, and it answers from the Bing index. Many businesses ignore Bing, which leaves the citation open for the brands that do the work.
We make sure Bing indexes you cleanly, add the schema and authority Copilot looks for, then track which prompts surface you. You earn answers in front of a large, often overlooked audience.
Inside Windows, Edge and Microsoft 365, buyers ask Copilot prompts like 'find a provider in my city', 'who does this near me' or 'summarise the best options'. Copilot answers from the Bing index, so clean Bing presence decides whether you appear.
Our Copilot work starts with Bing fundamentals most businesses skip: verifying the site in Bing Webmaster Tools, submitting through IndexNow so changes are picked up quickly, and fixing the indexing gaps that keep pages out of Bing entirely. We then add the schema and authority signals Copilot leans on, so you surface across a large audience competitors tend to ignore.
This work goes by several names. Generative Engine Optimisation (GEO), Answer Engine Optimisation (AEO) and SEO for LLMs all describe the same goal, getting a large language model to cite your brand. We optimise for every variant at once.
Single brand chasing Copilot citations
Brands building Copilot share of voice
National brands in competitive categories
Copilot answers largely from the Bing index. Clean Bing indexing and strong signals are the foundation for Copilot citations.
No. The structured content and authority that win Copilot answers also help Google and other engines.
We track which prompts return your brand in a Copilot or Bing answer and the clicks those answers send back.
Bing often moves faster than Google. Early citations can show within 6 to 10 weeks.
Some of it, yes. Bing indexes and ranks differently to Google, so we verify your site in Bing, submit via IndexNow and clean up Bing-specific gaps. The content and authority work then supports both engines.
It is all three. GEO (Generative Engine Optimisation), AEO (Answer Engine Optimisation) and SEO for LLMs are different names for getting a large language model to cite your brand. We optimise for every variant together.