Legal searches are some of the most competitive and valuable online. We earn the authoritative, relevant links that move your practice area pages up the results.
Why it matters for law firms
Legal is a high trust category where search engines weigh authority heavily. Practice area pages rarely rank without strong, relevant links from credible legal and local sources.
Where your links come from
Legal directories and association sites
Law and business publications
University and education sites
Local news and community media
Commentary and expert contributor features
Charity and community sponsorship pages
Our approach
We position your lawyers as commentators and expert contributors, earn features in legal and business media, and secure listings on credible directories and association sites. Links support the practice area pages that bring matters.
What's included
Priority mapping of practice area pages
Niche relevant prospect research and outreach
Digital PR and journalist outreach for earned links
Guest articles on relevant industry publications
Toxic link audit and disavow where needed
Monthly reporting on links earned, anchors and authority
Frequently asked questions
Can you build links for specific practice areas?
Yes. We prioritise the practice area pages with the most commercial value and earn links that point directly to them.
Are legal directory links worth it?
Credible, relevant directories carry weight in legal search. We focus on the ones that help and avoid low quality listings.
Do you help with expert commentary placements?
Yes. Positioning your lawyers as expert sources is one of the most effective ways to earn high authority legal links.
TPR Media builds backlinks for law firms across Australia, earning credible directory, media and commentary links to practice area pages, run by senior strategists from our Brisbane CBD office.