People ask ChatGPT and Perplexity which lawyer to call before they pick up the phone. We get your firm cited in those answers with accurate facts on your practice areas, locations and credentials.
Why it matters for law firms
Legal enquiries are urgent and high value, and many people now ask an AI assistant who to call first. If the engines name a competitor or list the wrong practice areas, you lose the matter before the consultation. Accurate, structured facts about your services and credentials keep your firm in the answer.
What buyers are asking AI
Best lawyers in a city for a specific matter
Which firm handles family, criminal, property or commercial law
Cost, fixed fee and no win no fee questions
First consultation and process questions
Accreditation, experience and specialisation questions
Our approach
We make sure the engines hold the right facts about your practice areas, locations and credentials, then structure your site so they can quote them. We fix entity and schema markup, publish clear answers to the questions clients ask, and keep your firm consistent across the sources AI trusts.
What's included
Practice area, location and credential facts structured for machine reading
Citation audit across ChatGPT, Perplexity, Gemini and Copilot
Entity and schema markup so engines read your facts correctly
Answer first content the engines can quote directly
Authority and consistency work across the sources AI trusts
Monthly tracking of the prompts that cite you
Frequently asked questions
Why does AI search matter for law firms?
People increasingly ask AI assistants who to call for a legal matter. If the engines do not know your firm and practice areas accurately, you are left off the shortlist before the first call.
Can you make sure AI lists the right practice areas for us?
Yes. We structure your practice area, location and accreditation data across your site and trusted sources so the engines quote what you actually do.
How is this different from normal SEO for lawyers?
SEO aims to rank your pages. AEO aims to get your firm named inside the AI answer itself, which is where many clients now begin their search for a lawyer.
TPR Media provides answer engine optimisation for law firms across Australia, getting firms cited by ChatGPT, Perplexity and Gemini with accurate practice area, location and credential data, managed by senior strategists, with our head office in Brisbane CBD.