Online stores live and die on category and product page rankings. We build the relevant, authoritative links that lift those pages and bring in buyers ready to check out.
Why it matters for ecommerce
Most ecommerce traffic lands on category and product pages, and those pages rarely earn links on their own. Without authority flowing to them they sit below marketplaces and established retailers. We earn links that lift the commercial pages that drive sales, not just the home page.
Where your links come from
Product review and gift guide roundups
Lifestyle and shopping publications
Niche blogs in your product category
Comparison and buyer guide sites
Supplier and brand partner sites
Digital PR features in news outlets
Our approach
We pitch your bestsellers to relevant roundups and gift guides, run digital PR around launches and data you already hold, and place guest articles on blogs your customers read. Every link points to the category or product pages that need authority.
What's included
Priority mapping of revenue category and product pages
Niche relevant prospect research and outreach
Digital PR and journalist outreach for earned links
Guest articles on relevant industry publications
Toxic link audit and disavow where needed
Monthly reporting on links earned, anchors and authority
Frequently asked questions
Can you build links to category and product pages, not just the home page?
Yes. We map your priority categories and products first, then earn links that point directly to those pages so the authority lands where it converts.
Do you work with Shopify, WooCommerce and other platforms?
Platform does not change link building. We work with stores on Shopify, WooCommerce, BigCommerce and custom builds.
Will backlinks help us compete with marketplaces?
Authoritative, relevant links are one of the main ways smaller stores close the gap on marketplaces and large retailers in organic search.
TPR Media builds backlinks for ecommerce stores across Australia, earning relevant, authoritative links to category and product pages, run by senior strategists from our Brisbane CBD office.