We agree on the target prompts and AI engines. We deploy the full team. You pay nothing for AEO management until your brand is cited in AI answers.
AI engines such as ChatGPT, Perplexity, Gemini, Claude and Copilot are replacing the first page of Google for millions of queries. Being cited in those answers is the new page one. We agree the prompts and engines before a single hour is worked, then deploy the full team.
The campaign starts with a target query session. We align on the topics, set the citation targets and brief technical, content and authority teams. Schema, entity optimisation, content rewrites and citation-building run in parallel from day one. You see citation data every month. You pay management when we deliver.
This work goes by several names. Generative Engine Optimisation (GEO), Answer Engine Optimisation (AEO) and SEO for LLMs all describe the same goal, getting a large language model to cite your brand. We optimise for every variant at once.
Brands starting AI citation work in 2 engines
Brands building share of voice across all major AI engines
Enterprise or highly competitive categories
We run a target query session before the campaign begins. We present a shortlist of prompts based on your market, your competition and what buyers actually ask AI engines. You choose the terms, we lock them in and start work.
We track ChatGPT, Perplexity, Google Gemini, Claude, Microsoft Copilot and Grok. The Challenger plan covers two engines of your choice; the Authority plan covers all of them.
When agreed prompts return your brand as a cited source in the named engines. At that point your monthly management fee activates and we continue to maintain and grow the citations.
We carry that risk. The management fee does not start until you are cited. For highly competitive categories we set a realistic timeline in the target query session and we only take on campaigns we are confident we can win.
Yes. Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) both describe the work of getting AI engines to cite your brand. The pay-on-performance model applies that same discipline but defers the management fee until we deliver measurable citations.
It is all three. GEO (Generative Engine Optimisation), AEO (Answer Engine Optimisation) and SEO for LLMs are different names for getting a large language model to cite your brand. We optimise for every variant together.