Performance Max runs across Search, Shopping, YouTube, Display, Gmail and Discover from one campaign. Run well it scales profitably, run badly it wastes budget on branded and junk placements. We run it well.
Performance Max hides a lot inside automation. Left alone it soaks up branded searches and claims credit it did not earn. We exclude branded traffic, structure asset groups by theme and feed it real conversion values.
That turns PMax from a black box into a profitable channel, with reporting that shows where the spend actually went.
We build PMax around clear themes rather than one catch-all campaign. Asset groups are split by product range or service line, each given its own headlines, images, video and audience signals, so Google has strong inputs to match queries against instead of guessing across your entire catalogue at once.
Control is maintained after launch. We apply brand exclusions, feed real conversion values back in, and use scripts and asset-group structure to surface the search terms and placements PMax normally hides. As signal accumulates, smart bidding gets sharper and the campaign scales on genuine new sales rather than recycled branded demand.
Up to $5k monthly ad spend
Up to $25k monthly ad spend
Unlimited spend
Search shows text ads on the search network only. Performance Max spans Search, Shopping, YouTube, Display, Gmail and Discover from a single goal-based campaign.
It can, which inflates results. We apply brand exclusions so PMax is judged on genuine incremental sales.
Not for lead generation. For ecommerce, a clean Merchant Centre feed lets PMax show Shopping ads and lifts performance.
More than the default reports show. We use asset group structure and scripts to surface search terms, placements and asset performance.
Most accounts need a learning window of a few weeks while bidding gathers conversion data. We avoid heavy changes during that period, then optimise asset groups and signals once the campaign has enough volume to read clearly.