Remarketing is the most efficient form of paid advertising. You are showing ads to people who already know you. The cost per click is lower, the conversion rate is higher and the creative can be more specific.
We run this as our Re-marketing & Display service, targeting the audiences who have already engaged with your brand.
A tracking tag on your site builds a list of visitors. When those visitors browse other sites, they see your ads. The message can be tailored to what they looked at, which makes it more relevant and more likely to convert.
Remarketing audiences are warm. They know your brand, they have seen your site and they are closer to a decision than a cold visitor. The cost per click is typically 30 to 50 percent lower than search, and the conversion rate is higher.
Too many remarketing ads feel stalking. Set a frequency cap of three to five impressions per day per user. Refresh creative every few weeks. Show different messages to different audiences based on what they did on your site.
Not all visitors are equal. Segment your remarketing lists by behaviour: cart abandoners, product viewers, form starters and past customers. Each segment gets a different message and offer.
| Audience | Message | Offer |
|---|---|---|
| Cart abandoners | Complete your order | Free shipping or discount |
| Product viewers | Still interested? | More info or reviews |
| Form starters | Finish your enquiry | Direct call or chat |
| Past customers | Thanks for your trust | Loyalty or referral program |
The most common mistakes are showing the same ad to everyone, not capping frequency and not excluding converters. Fix these three and remarketing becomes your most efficient channel.
Remarketing shows ads to people who have already visited your site. Display ads show ads to people who match a demographic or interest profile, regardless of whether they have visited your site. Remarketing is warmer traffic; display is colder.
TPR Media operates from Level 34, 1 Eagle Street, Brisbane City QLD 4000, serving clients across Brisbane and Australia-wide.
TPR Media explains remarketing ads in Australia: how they work, why they convert better, how to segment audiences and the common mistakes to avoid.