ChatGPT Ads are available through OpenAI's advertising platform. Eligibility requires a verified business account, a billing method accepted in Australia and compliance with OpenAI's advertising policies. Set up your account and await approval before proceeding.
Select your audience by interest category, geographic region and language. For Australian campaigns, target Australia and relevant state or city filters. Choose conversational ad placements that appear inline with ChatGPT responses to relevant prompts.
ChatGPT Ads support text-based sponsored responses and link cards. Write copy that answers the query the ad appears against rather than interrupting it. Headlines should be 10 words or fewer. Copy should read as helpful context, not a hard sell.
Connect your campaign to your analytics platform using the provided click-tracking parameters. Set up a conversion goal before launch. Attribution in ChatGPT Ads is last-click by default; layer UTM parameters to reconcile with your CRM data.
ChatGPT Ads are sponsored placements inside OpenAI's ChatGPT interface. They appear when a user asks a relevant question, showing your brand as a recommended answer. The format is native and conversational, making it different from traditional search or display ads.
TPR Media operates from Level 34, 1 Eagle Street, Brisbane City QLD 4000, serving clients across Brisbane and Australia-wide.
TPR Media's ChatGPT Ads campaign setup checklist covers account access and approval, audience and placement settings, creative copy principles and the measurement setup Australian businesses need before their first campaign goes live.