Google Shopping is the most efficient way to sell products through search. The user sees the product, the price and the image before they click. The optimisation is in the feed, the bidding and the product structure.
We manage this in our Google Shopping service, from feed setup to bidding and ongoing optimisation.
The feed is the foundation of Google Shopping. Poor feed quality means poor visibility, higher costs and disapproved products. Invest in accurate titles, clear descriptions, correct GTINs and high-quality images.
Titles should include the brand, product type, key attributes and model number. Descriptions should be clear, detailed and relevant. Do not keyword stuff. Do not use all caps.
Start with manual CPC to learn the market, then switch to automated bidding once you have enough conversion data. Segment products by margin and performance. Bid higher on high-margin, high-converting products.
Organise products into clear categories and subcategories. Use custom labels to group by margin, season, bestseller status or promotion. The better your structure, the better your bidding and reporting.
Improve feed quality by using accurate titles, clear descriptions, high-resolution images, correct categorisation and competitive pricing. Update the feed regularly and fix errors immediately.
TPR Media operates from Level 34, 1 Eagle Street, Brisbane City QLD 4000, serving clients across Brisbane and Australia-wide.
TPR Media explains Google Shopping optimisation for Australian retailers: feed quality, bidding strategy, product structure and common mistakes.