Using Session Recordings to Find Conversion Friction
Session recordings show how real visitors move through your site, exposing friction that numbers and heatmaps miss.
Straight-talking guides from the TPR Media team on websites, paid ads, SEO, AEO and AI for Australian businesses.
Session recordings show how real visitors move through your site, exposing friction that numbers and heatmaps miss.
User testing puts real people in front of your site so you hear, in their words, why they hesitate or leave.
How to set up and read GA4 so it reveals where your funnel leaks and which fixes are worth testing.
Most traffic is mobile, yet most audits are run on desktop. Here is how to audit the mobile journey on its own to find the friction hiding there.
On-site surveys capture why visitors hesitate, in their own words. Here is how to use voice of customer research to sharpen a CRO audit.
Your enquiry form is where traffic becomes revenue. Here is how to optimise it so more of the right visitors complete it.
Friction is what makes people abandon a form. Here is how to remove it while still capturing the data your sales team needs.
A good lead magnet attracts buyers, not freebie hunters. Here is how to build one that fills your pipeline with real prospects.
B2B buyers research hard and decide slowly. Here is how to build landing pages that earn their trust and their enquiry.
More leads can mean more wasted sales time. Here is how to optimise for the enquiries your team can actually close.
Breaking a form into steps can lift completions, but not always. Here is how multi-step and single-step forms compare and when to use each.
The thank you page is wasted on most sites. Here is how to turn that moment of high intent into faster contact and stronger leads.
What backlinks are, why authority still decides rankings and how white-hat manual outreach earns the links Google rewards.
Relevance, authority, real traffic and editorial placement separate links that move rankings from links that do nothing.
Moz DA, Ahrefs DR and Semrush Authority Score all estimate strength differently. Here is how to use them without being misled.
Personalised outreach, a genuine reason to link and patient follow-up earn the editorial links that bulk tactics never will.
Links from sites in your field carry topical weight that a pile of unrelated links cannot match.
Links from Australian sites and local publications reinforce relevance for the market you actually sell to.
Find dead links on relevant sites, offer a working replacement and earn editorial links by solving a problem editors already have.
Over-optimised exact-match anchors trigger penalties. A natural mix of branded, partial and descriptive anchors keeps a link profile safe.
A regular link audit finds the spammy and unnatural links dragging on rankings, so you can remove or disavow them before they cause harm.
A practical guide to local SEO in Australia, from Google Business Profile to citations and reviews that win the map pack and nearby searches.
How to optimise your Google Business Profile so it ranks in the map pack and turns local searches into calls and visits.
What local citations are, why NAP consistency matters and how to keep your business details accurate across the web for local SEO.
How businesses with several locations rank each one in its own area, from location pages to separate profiles and reviews.
Why Google Business Profiles get suspended, how to avoid it and the steps to recover a suspended profile and your local rankings.
How Australian businesses build a review acquisition strategy, respond to negative reviews professionally and use review volume to strengthen local SEO signals.
A specific guide to ranking in Google's local Map Pack for Brisbane searches — the proximity factors, category selection and citation sources that matter most in the Brisbane market.
How ecommerce SEO works, from technical foundations to product and category pages, and how online stores earn organic sales.
A practical guide to optimising product pages, from titles and descriptions to schema and reviews that earn rankings and sales.
Why category pages drive the most ecommerce traffic and how to optimise titles, copy, filters and internal links.
What to do with product pages when items sell out or are discontinued, so you protect rankings, links and the customer experience.
How research-stage buying guides capture early demand and link down to product and category pages to lift the whole store.
How to conduct keyword research for ecommerce stores — finding buying-intent queries for product and category pages, and the informational queries for buying guides that capture early-stage demand.
How to implement Product schema, Review schema and Breadcrumb schema on Australian ecommerce stores to earn rich results and improve click-through rates from organic search.
How to rank a WooCommerce store, from the WordPress technical base to product, category and content pages that earn organic sales.
Why WooCommerce stores load slowly and the practical steps that improve Core Web Vitals without breaking the store.
Too many plugins slow your store, add bugs and bury your content. Here is how to audit and trim WooCommerce plugins safely.
How to choose and configure an SEO plugin for WooCommerce, from titles and schema to sitemaps, without breaking your store.
How variable products create duplicate and thin pages in WooCommerce and how to structure variations so they rank cleanly.
How WooCommerce outputs Product schema, which plugins add review stars and the common errors that prevent rich results on WooCommerce product pages.
How to configure WooCommerce for international SEO — managing multiple currency zones, implementing hreflang and avoiding duplicate content across regional versions.
A practical guide to Magento SEO, covering the technical settings, site structure and content that help an Adobe Commerce store rank.
How to stop Magento layered navigation from flooding search engines with thin filter URLs while keeping the pages shoppers need.
Why Magento produces duplicate content by default and how to use canonical tags and URL settings to consolidate ranking signals.
Why Magento stores load slowly and the caching, image and code work that improves Core Web Vitals and rankings.
How to run multiple Magento store views and websites without creating duplicate content, with clean URLs and correct hreflang.
How to configure Magento's XML sitemap for optimal crawl efficiency — which pages to include, how to handle out-of-stock products and how to submit the sitemap to Google.
How to configure Magento for international SEO — managing multiple store views, implementing hreflang tags correctly and avoiding duplicate content across regional versions.
A plain guide to Amazon SEO for Australian sellers, covering keywords, listing structure, conversion and the sales signals that drive rank.
How to optimise an Amazon listing for rank and conversion, from the title and bullets to images, A+ content and backend keywords.
A plain explanation of how the Amazon A9 algorithm ranks products, the signals it weighs and how sellers can work with it.
Why reviews drive both conversion and rank on Amazon, and how sellers can earn genuine ratings within the rules to climb the results.
What the Amazon Buy Box is, why it decides most sales and how sellers can win it through price, fulfilment and account health.
How Amazon's Sponsored Products ads and organic A9 rankings reinforce each other — and why a combined paid and organic strategy outperforms either alone.
How the amazon.com.au marketplace differs from amazon.com.au for SEO — the competition level, category differences, fulfilment options and the local tactics that work.
How to rank a Shopify store in 2026, from the technical quirks unique to the platform through to collection, product and content pages that earn organic sales.
The technical SEO issues that suppress Shopify rankings are mostly invisible to merchants. Here is the complete checklist of what to fix and why each issue matters.
A direct comparison of Shopify and WooCommerce from an SEO perspective: URL structure, duplicate content, speed, content capability and control.
Not all Shopify apps are equal from an SEO perspective. Some earn rankings; others quietly destroy them. Here is how to tell the difference.