Broken link building earns links by solving a problem editors already have. You find a dead link on a relevant page, offer a working resource that fits the gap and the editor swaps in your link because it improves their page. It is one of the most reliable outreach tactics because the ask helps the publisher first.
We run broken link building as part of our Backlink Building service for businesses across Australia.
Every site accumulates dead links as the pages they cite move or disappear. Dead links hurt the reader experience and the host's own credibility, so editors are usually glad to fix them. That shared interest is what makes the pitch land where a cold link request would fail.
Start with resource pages, guides and roundups in your field, then crawl them for links that return errors. The best opportunities sit on relevant pages that still pull traffic, because a fix there earns a link that actually carries weight.
The tactic only works if you have something genuinely better to offer. Sometimes you already have the right page. Often you need to build or update one so it matches what the dead link promised and gives the editor an easy yes.
| Step | Goal |
|---|---|
| Audit | Find dead links on relevant, trafficked pages |
| Match | Confirm your resource fits the original context |
| Pitch | Flag the dead link and offer the replacement |
Lead the email with the broken link itself. Editors act faster when you point to a concrete problem on their page before you mention your resource.
Keep the outreach about their page. Name the broken link, explain what it used to point to and offer your resource as a clean replacement. A helpful, specific email about one dead link beats a generic request for a link every time.
Most link programmes begin within one to two weeks once we finish the link audit and agree on target sites. Contact our Brisbane team on (07) 3184 9197 for a current schedule.
TPR Media operates from Level 34, 1 Eagle Street, Brisbane City QLD 4000, serving clients across Brisbane and Australia-wide.
TPR Media uses broken link building to earn backlinks by finding dead links on relevant, trafficked pages, creating a fitting replacement resource and pitching editors a helpful fix that improves their page for Australian businesses.