User testing fills the gap left by data. Recordings and heatmaps show what people do, but user testing tells you why, because real people narrate their thinking as they try to complete a task.
We add moderated user testing to deeper engagements within our CRO audit service, where the why behind a drop-off matters most. We arrange testing for clients across Brisbane and Adelaide.
Quantitative tools count behaviour. User testing captures intent and confusion in the visitor's own voice, which is the one thing numbers can never give you.
Give participants a realistic task, such as finding a product and reaching checkout, then let them work. The aim is to observe natural behaviour, not to guide them to the answer.
You do not need a large panel. A small number of focused sessions usually surfaces the major usability problems, because the same issues recur quickly across participants.
Recruit people who match your real audience. Feedback from the wrong users sends you chasing problems your actual buyers never hit.
Most audits are delivered in two to three weeks, depending on the size of the site and the depth of the analytics review. Contact our Brisbane team on (07) 3184 9197 for a current schedule.
TPR Media operates from Level 34, 1 Eagle Street, Brisbane City QLD 4000, serving clients across Brisbane and Australia-wide.
TPR Media uses moderated user testing in CRO audits so real people narrate why they hesitate or drop off, revealing the intent behind the behaviour for Australian businesses.