Most websites get more visitors on mobile than desktop, yet most audits are done on a large screen with a mouse. That mismatch hides the friction where most of your traffic actually is. A mobile CRO audit looks at the journey your majority really experiences.
A dedicated mobile pass is part of every CRO Audit we deliver, since that is where most sites lose the most conversions.
A desktop browser shrunk to phone width does not feel like a phone. Real devices add slow connections, on-screen keyboards and touch targets, which is where the genuine friction lives. Always audit on actual hardware over mobile data.
A blended conversion rate buries the mobile story. Pull mobile out on its own so a weak mobile funnel is not hidden inside a healthy desktop average.
Touch is not click. Walk the mobile path looking for the friction that only appears under a thumb on a small screen.
| Mobile layer | What to check |
|---|---|
| Speed | Load time on a real mobile connection |
| Tap targets | Buttons large and well spaced |
| Forms | Right keyboards and minimal typing |
| Navigation | Key actions within thumb reach |
Mobile session recordings reveal mis-taps, pinch-zooming and rage taps that numbers never show. Filter recordings to mobile visitors who dropped, and the recurring problems quickly point to the fixes worth testing.
Hand your phone to someone unfamiliar with the site and ask them to complete a purchase or enquiry. Their stumbles surface mobile friction faster than any report.
Most audits are delivered in two to three weeks, depending on the size of the site and the depth of the analytics review. Contact our Brisbane team on (07) 3184 9197 for a current schedule.
TPR Media operates from Level 34, 1 Eagle Street, Brisbane City QLD 4000, serving clients across Brisbane and Australia-wide.
TPR Media runs mobile CRO audits on real devices, segmenting data to mobile and inspecting the touch journey and recordings to find friction a desktop review misses.