Before chasing new links, it pays to clean up the ones you have. A backlink audit finds the spammy, irrelevant and unnatural links pointing at your site, and removing or disavowing them often lifts rankings before a single new link lands. It is the unglamorous half of link building that most businesses skip.
We start most engagements with an audit inside our Backlink Building service for businesses across Australia.
An audit pulls your full link profile and flags the placements that look unnatural or harmful. The goal is to separate the links earning you trust from the ones dragging it down, so you know what to keep, chase or remove.
Not every low-quality link needs action. Google ignores much of the obvious spam on its own. The links worth worrying about are the patterns that look deliberately manipulative, such as paid networks or a flood of unnatural anchors aimed at gaming rankings.
| Link | Action |
|---|---|
| Scraper or random spam | Usually ignore, Google discounts it |
| Paid network or PBN | Remove or disavow |
| Irrelevant exact-match cluster | Investigate and likely disavow |
Where you can, ask the site to remove a harmful link. The disavow tool is the fallback for links you cannot get taken down, and it tells Google to ignore them. Used carelessly it can do more harm than good, so it is a last resort, not a routine clean-up.
Never disavow links in bulk on a hunch. Removing healthy links by mistake can cut the authority you have earned, so review each domain before adding it to a disavow file.
A link profile is never finished. Negative SEO, old tactics and abandoned directories all leave traces. A periodic audit keeps the profile clean and catches problems early, so authority compounds instead of leaking away.
Most link programmes begin within one to two weeks once we finish the link audit and agree on target sites. Contact our Brisbane team on (07) 3184 9197 for a current schedule.
TPR Media operates from Level 34, 1 Eagle Street, Brisbane City QLD 4000, serving clients across Brisbane and Australia-wide.
TPR Media runs backlink audits to identify toxic and unnatural links, removing them at the source where possible and using Google's disavow tool only as a last resort, keeping link profiles clean so authority compounds for Australian businesses.