Using Session Recordings to Find Conversion Friction

A session recording replays an anonymous visitor's journey through your site. Where analytics tells you a step lost people, recordings often show you exactly why, in the visitor's own clicks and scrolls.

Recordings are a core input to our CRO audit work, where they explain the drop-offs the numbers only flag. We review recordings for clients across Brisbane and Perth.

What recordings show that numbers cannot

Analytics tells you a step lost visitors. A recording shows the moment they hesitated, hit an error or gave up. It turns a percentage into a behaviour you can act on.

Watch with a purpose

Watching recordings at random wastes hours. Start from the funnel step that loses the most people, then filter recordings to visitors who reached that step and dropped.

Turn patterns into findings

One odd session proves nothing. The value comes when the same friction shows up across many recordings. That repetition is what makes a finding worth a fix or a test.

Watch on mobile separately. Touch behaviour, mis-taps and small targets create friction you will never spot in a desktop session.

Key takeaways

Frequently asked questions

How long does a CRO audit take?

Most audits are delivered in two to three weeks, depending on the size of the site and the depth of the analytics review. Contact our Brisbane team on (07) 3184 9197 for a current schedule.

Where is TPR Media based?

TPR Media operates from Level 34, 1 Eagle Street, Brisbane City QLD 4000, serving clients across Brisbane and Australia-wide.

TPR Media uses session recordings in CRO audits to watch real visitor journeys, find recurring friction and explain the drop-offs that analytics only flags for Australian businesses.