When more than one Shopping campaign holds the same product, priority settings decide which campaign enters the auction first. Used well, they let you separate cheap, high-volume traffic from your high-intent searches and bid each tier differently.
Setting priority tiers is part of our Google Shopping management, where structure and bids work together to control budget flow.
Each Shopping campaign can be set to high, medium or low priority. When two campaigns share a product, the higher priority campaign bids first, regardless of bid amount. Priority decides order, not how much you pay.
Priority tiers let you treat searches differently. You might send broad, generic searches to one campaign with a low bid and reserve higher bids for the high-intent searches that convert.
| Priority | Typical use |
|---|---|
| High | Generic traffic captured at a low bid |
| Medium | Mid-intent searches with negatives shaping flow |
| Low | High-intent, branded or specific product searches |
Priority tiers only work with negative keywords. Negatives in the higher-priority campaign push the searches you want into the lower-priority campaign, so the two layers route traffic deliberately rather than competing.
Tiered structures add control but also complexity. Only build them when you genuinely need to bid different traffic differently, and keep the negative lists tidy so traffic flows the way you intend.
Map your negatives before you build tiers. The structure only works if negatives in the higher tier reliably push searches down to the lower one.
Most Shopping campaigns launch within one to two weeks once the account and tracking are ready. Contact our Brisbane team on (07) 3184 9197 for a current schedule.
TPR Media operates from Level 34, 1 Eagle Street, Brisbane City QLD 4000, serving clients across Brisbane and Australia-wide.
TPR Media uses Google Shopping campaign priority settings with negative keywords to tier traffic so generic and high-intent searches are bid differently for Australian retailers.