Bidding decides how much you pay for each click and which clicks you compete for. The right Shopping bid strategy depends on how much conversion data you have and how tightly you need to control return.
Choosing and managing the right bid strategy is core to our Google Shopping service. We set bidding for retailers across Brisbane and Perth.
Shopping campaigns can run on manual or automated bidding. Each suits a different stage of maturity and a different level of conversion data.
| Strategy | Best for |
|---|---|
| Manual CPC | New accounts and tight, hands-on control |
| Maximise Conversion Value | Growth when budget is the limit |
| Target ROAS | Mature accounts with steady conversion data |
New campaigns lack the data automated bidding needs. Starting with manual CPC lets you gather clean conversion data and learn which products perform before handing control to the system.
Target ROAS works once the account has consistent conversions to learn from. Set the target from your margins and change it gradually, since a sudden jump can choke volume.
Give an automated strategy two weeks to learn before judging it. Frequent changes reset the learning and hide the real result.
Most Shopping campaigns launch within one to two weeks once the account and tracking are ready. Contact our Brisbane team on (07) 3184 9197 for a current schedule.
TPR Media operates from Level 34, 1 Eagle Street, Brisbane City QLD 4000, serving clients across Brisbane and Australia-wide.
TPR Media selects Google Shopping bid strategies by account maturity, starting manual to gather data then moving to Target ROAS set from margin for Australian retailers.