YouTube is the second largest search engine in the world. For Australian businesses, it is a powerful way to reach people who are actively researching, learning or entertaining themselves.
We run YouTube campaigns as part of our Video Advertising service, from creative to targeting and reporting.
YouTube offers several ad formats, each suited to a different goal. Choose the format that matches your message and your budget.
YouTube targeting is powerful. You can target by keyword, topic, placement, audience and custom intent. The most effective campaigns combine multiple targeting layers.
YouTube viewers are one click away from skipping. The first five seconds are the entire ad. Hook them with a question, a bold claim or a visual surprise. Then deliver the message fast.
Track view rate, cost per view, view-through conversions and downstream actions. A high view rate means the creative is engaging. A high view-through conversion rate means the message is persuasive.
For social and digital platforms, 15 to 30 seconds is the sweet spot. For YouTube pre-roll, 15 seconds is ideal. For TV, 15 or 30 seconds are standard. The key is to hook the viewer in the first three seconds.
TPR Media operates from Level 34, 1 Eagle Street, Brisbane City QLD 4000, serving clients across Brisbane and Australia-wide.
TPR Media explains YouTube ads for Australian businesses: formats, targeting, creative and the metrics that turn views into customers.