The Auction Insights report shows which competitors are appearing in the same auctions as your Shopping ads. Key metrics are impression share (how often you appear vs them), overlap rate (how often you appear together) and outranking share (how often your ad appears above theirs). Filter by product category or top-spending campaigns for the most relevant view.
Google Merchant Centre offers a Price Competitiveness report under Performance > Dashboards. It shows your price benchmarked against competitors for the same GTINs. Products priced 10% or more above the market median are flagged. This report is the single fastest way to identify where pricing is costing you impression share.
If you cannot compete on price, compete on feed quality. Longer, keyword-rich product titles, high-resolution images, accurate GTINs and complete attribute data all improve your Quality Score equivalent and can win auctions against cheaper competitors. Analyse the top-performing competitor ads manually — their titles often reveal the attribute priorities Google rewards.
Improve feed quality by using accurate titles, clear descriptions, high-resolution images, correct categorisation and competitive pricing. Update the feed regularly and fix errors immediately.
TPR Media operates from Level 34, 1 Eagle Street, Brisbane City QLD 4000, serving clients across Brisbane and Australia-wide.
TPR Media explains Google Shopping competitor analysis for Australian retailers: Auction Insights for impression share benchmarking, the Merchant Centre price competitiveness report and feed quality improvements that offset a pricing disadvantage.