TV is not dead. It is different. It no longer delivers the precise targeting of digital, but it delivers something digital struggles with: mass trust, cultural presence and brand authority. For Australian businesses with the right budget and message, TV is still a powerful lever.
We produce and place these through our TV Commercials service, from creative to media buying and attribution.
TV delivers mass reach, brand trust and cultural weight. A TV ad is seen as more credible than a social ad. It signals that the brand is established, serious and worth considering.
TV suits businesses with broad audiences, higher budgets and a need for brand building. It is less effective for niche or highly targeted campaigns where digital outperforms.
| Business type | TV suitability | Why |
|---|---|---|
| National consumer brand | High | Broad reach, brand building |
| Local service business | Moderate | Regional targeting, trust |
| Niche B2B | Low | Digital targeting is more efficient |
| Ecommerce startup | Low | Budget better spent on digital performance |
TV and digital work best together. TV builds awareness and drives search. Digital captures the intent and converts. Use TV for the top of the funnel, digital for the bottom.
TV production costs from $15,000 to $50,000 plus GST for a professional 30-second spot. Placement costs vary by market, time slot and channel. Prime time in a major city costs more than off-peak in a regional market.
TV is harder to measure than digital, but not impossible. Use brand lift studies, search volume tracking, website traffic spikes and dedicated phone numbers or URLs to isolate the effect.
Create a dedicated landing page or phone number for the TV campaign. That gives you a clean attribution signal that separates TV-driven traffic from other sources.
Yes, for the right audience and message. TV still reaches mass audiences, builds brand trust and creates cultural moments. It works best when paired with digital for full-funnel coverage.
TPR Media operates from Level 34, 1 Eagle Street, Brisbane City QLD 4000, serving clients across Brisbane and Australia-wide.
TPR Media explains TV commercials in Australia: who should use them, how to pair TV with digital, production costs and how to measure impact.