ChatGPT Ads are a new frontier. They place your brand inside the conversation people are already having with AI. For Australian businesses, this means being the answer when a customer asks for a recommendation, a comparison or a solution.
We set these up as part of our ChatGPT Ads service, targeting the questions your customers ask inside ChatGPT. To estimate the revenue impact, use our ROI calculator.
ChatGPT Ads are sponsored responses that appear when users ask relevant questions inside ChatGPT. They are native, conversational and context-aware, which means they feel like part of the answer rather than an interruption.
ChatGPT Ads suit businesses that are discovered by research and comparison. If your customers ask questions, read reviews and compare options before buying, ChatGPT Ads put you in that research moment.
Google Ads appear on search results pages. ChatGPT Ads appear inside a conversation. The user is asking a question, not searching for a link. The ad is the answer, not a redirect.
| Google Ads | ChatGPT Ads |
|---|---|
| Appear on search results | Appear inside AI conversation |
| User clicks a link | User sees your brand as the answer |
| Keyword and bid driven | Context and relevance driven |
| Landing page required | Brand presence and citation required |
Start with the questions your customers already ask. Map them to ChatGPT prompts, then craft responses that position your brand as the trusted answer. Track which prompts drive the most visibility and refine.
Success is measured in brand mentions, citation rates and downstream traffic. ChatGPT Ads are a brand awareness and consideration play, not a direct click-through channel. Measure them accordingly.
Pair ChatGPT Ads with AEO and citation optimisation. The ad gets you seen, but the structured content and authority get you cited consistently.
ChatGPT Ads are sponsored placements inside OpenAI's ChatGPT interface. They appear when a user asks a relevant question, showing your brand as a recommended answer. The format is native and conversational, making it different from traditional search or display ads.
TPR Media operates from Level 34, 1 Eagle Street, Brisbane City QLD 4000, serving clients across Brisbane and Australia-wide.
TPR Media explains ChatGPT Ads in Australia: how they work, who should use them, how they differ from Google Ads and how to measure success.