Video advertising has two budget components that many advertisers under-plan for: production and placement. Skimping on production means weak creative that wastes placement spend. Underfunding placement means strong creative that nobody sees. Both must be adequately budgeted.
We plan both production and placement budgets in our Video Advertising service, giving clients a realistic picture of total investment before they commit.
Video production costs in Australia vary enormously based on production quality, crew size and post-production complexity.
| Production type | Approx cost (AUD) | Best for |
|---|---|---|
| UGC-style (lo-fi) | $500 to $2,000 | TikTok, Meta Reels, social proof |
| Professional shoot (half day) | $3,000 to $8,000 | Meta feed, YouTube pre-roll |
| Full commercial production | $15,000 to $50,000+ | TV, YouTube masthead, CTV |
Each platform has a practical minimum spend for meaningful reach in the Australian market.
A practical starting ratio is 30 percent production, 70 percent placement for the first campaign. Once a creative is proven and can be reused, shift budget further toward placement. A single well-produced video can run for six to twelve months on digital platforms.
For social and digital platforms, 15 to 30 seconds is the sweet spot. For YouTube pre-roll, 15 seconds is ideal. For TV, 15 or 30 seconds are standard. The key is to hook the viewer in the first three seconds.
TPR Media operates from Level 34, 1 Eagle Street, Brisbane City QLD 4000, serving clients across Brisbane and Australia-wide.
TPR Media explains video advertising budgets in Australia: production costs by type, placement minimums by platform and how to allocate between production and media spend.