Structured product markup is the data Google reads on your website. When it matches your Merchant Centre feed, it confirms your prices, availability and details, which reduces disapprovals and keeps your products eligible.
Aligning markup with the feed is part of our Google Merchant Centre service, where consistent product data across the site and feed keeps a catalogue trusted and approved.
Product markup is structured data added to your product pages that describes the item in a format Google understands. It names the price, availability and key details so the page and the feed tell the same story.
Google cross-checks your feed against your website. When the markup matches the feed, it verifies the data and reduces mismatches. When they disagree, products risk disapproval.
The goal is one consistent set of product data. Whatever the feed says, the markup should match, and both should reflect the live state of the product.
| Field | Must match between |
|---|---|
| Price | Markup, feed and checkout |
| Availability | Markup, feed and stock status |
| Product identifier | Markup and feed |
Automate markup from the same source that builds your feed. A single source of truth is the simplest way to keep the two aligned.
This service covers the Merchant Centre feed and product data layer: setup, optimisation, feed rules and disapprovals. Campaign bidding and structure sit with our Google Shopping management. The two work best together.
TPR Media operates from Level 34, 1 Eagle Street, Brisbane City QLD 4000, serving clients across Brisbane and Australia-wide.
TPR Media aligns website product markup with the Merchant Centre feed so prices, availability and identifiers match, reducing disapprovals and keeping products eligible for Shopping.