B2B remarketing operates on a different timescale to consumer remarketing. A consumer may decide in minutes. A B2B buyer may research for months, involve multiple stakeholders and require several touchpoints before committing. The remarketing strategy needs to reflect that.
We build B2B remarketing campaigns through our Re-marketing & Display service, designing the audience structure and creative cadence for longer sales cycles.
B2B audience lists should have membership durations of 60 to 180 days, not the 7 to 14 days that suit consumer campaigns. A decision-maker who visits your site today may not be in a position to act for another six weeks.
B2B remarketing works best when Google display and LinkedIn are run together. Google covers reach across the web. LinkedIn covers the professional environment where your buyers spend their working day. Each reinforces the other.
B2B buyers need different messages at different stages. Early in the cycle, lead with insight and authority. Later, lead with social proof and case studies. Near decision, lead with a clear offer and a direct call to action.
Remarketing shows ads to people who have already visited your site. Display ads show ads to people who match a demographic or interest profile, regardless of whether they have visited your site. Remarketing is warmer traffic; display is colder.
TPR Media operates from Level 34, 1 Eagle Street, Brisbane City QLD 4000, serving clients across Brisbane and Australia-wide.
TPR Media explains B2B remarketing in Australia: the longer membership durations required, the LinkedIn and Google combination strategy and the creative approach for multi-stage sales cycles.