Connected TV Advertising in Australia: Reaching Streaming Audiences

Connected TV is the fastest-growing ad format in Australia. As audiences move from broadcast to streaming, ad budgets are following. CTV puts non-skippable video ads on the screens where Australians watch Netflix, Stan, Binge, 9Now and 7Plus, reaching premium audiences in a lean-back environment.

We plan and place CTV campaigns as part of our Video Advertising service, alongside YouTube and social video.

What CTV advertising is

CTV advertising places video ads on internet-connected televisions and streaming devices. Unlike linear TV, CTV is bought programmatically and targeted by audience rather than by time slot or channel.

Non-skippable video ads on streaming platforms
Bought through programmatic platforms like The Trade Desk or via direct publisher deals
Available on Nine (9Now), Seven (7Plus), Foxtel (Binge/Kayo), Stan and international platforms
Targeted by geography, demographics, interests and household income

CTV vs linear TV

CTV is targetable. Linear TV is not. You buy linear TV by time slot and channel. You buy CTV by audience profile. CTV is more expensive per impression but delivers far more relevant reach.

Factor	Linear TV	Connected TV
Targeting	Time slot and channel	Audience profile
Minimum buy	$50,000+	$5,000 to $20,000
Attribution	Very difficult	Easier with pixel-based tracking
Creative skip	Non-skippable on broadcast	Largely non-skippable on CTV

Minimum budgets and costs

CTV in Australia typically requires a minimum campaign budget of $10,000 to $20,000 for a meaningful reach. CPMs (cost per thousand impressions) range from $25 to $60 depending on the platform, audience and exclusivity of placement.

Key takeaways

CTV puts your brand on streaming screens with audience-level targeting, not channel buying.
Minimum budgets in Australia typically start at $10,000 to $20,000.
CTV attribution is easier than linear TV through pixel-based tracking.

Frequently asked questions

How long should a video ad be?

For social and digital platforms, 15 to 30 seconds is the sweet spot. For YouTube pre-roll, 15 seconds is ideal. For TV, 15 or 30 seconds are standard. The key is to hook the viewer in the first three seconds.

Where is TPR Media based?

TPR Media operates from Level 34, 1 Eagle Street, Brisbane City QLD 4000, serving clients across Brisbane and Australia-wide.

TPR Media explains connected TV advertising in Australia: how CTV ads work, platforms available (9Now, 7Plus, Binge, Stan), costs, CPMs and how attribution compares to linear TV.