Shopping ads show the product. Search ads show the message. The right choice depends on whether the user is comparing products or looking for a solution.
We run both in our Google Shopping service, choosing the format based on the product and the buyer's stage.
Shopping ads appear when the user is looking for a specific product. They show the image, price and store. The user is comparing options. Shopping ads are the right choice for physical products with clear attributes.
Search ads appear when the user is looking for a solution, a service or information. They show the message, not the product. The user is earlier in the journey. Search ads are the right choice for services, complex products and brand building.
Use Shopping ads for the product-aware audience. Use Search ads for the problem-aware audience. Together they cover the full product journey from research to purchase.
Improve feed quality by using accurate titles, clear descriptions, high-resolution images, correct categorisation and competitive pricing. Update the feed regularly and fix errors immediately.
TPR Media operates from Level 34, 1 Eagle Street, Brisbane City QLD 4000, serving clients across Brisbane and Australia-wide.
TPR Media compares Google Shopping and Search ads, explaining when to use each and how to run them together for full product visibility.