Advantage+ Shopping Campaigns (ASC) are Meta's automated campaign type for ecommerce. ASC uses machine learning to manage audience targeting, placement and bidding with minimal manual input. You supply creative assets and a budget; the algorithm handles the rest. ASC is designed to complement, not replace, manual campaigns.
ASC performs best when an account has at least 500 purchases per month across all campaigns. The algorithm needs conversion volume to learn effectively. Accounts below this threshold see inconsistent performance from ASC. Australian retailers with established sales volume (typically 8-figure annual revenue and above) see the strongest ASC results.
Meta recommends running ASC as an incremental addition rather than replacing all manual campaigns. Start with 20 to 30% of your ecommerce budget in ASC and monitor incremental ROAS using the Meta Experiments tool. If ASC shows positive incrementality, scale the allocation. If results are flat, the account may not have sufficient conversion volume for ASC to outperform.
Meta Ads targeting works by combining demographics, interests, behaviours and custom audiences. You can target people who have visited your site, engaged with your content or match a lookalike profile. The precision is what makes Meta Ads powerful.
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TPR Media explains Meta Advantage+ Shopping Campaigns for Australian ecommerce: the 500 monthly purchase threshold, running ASC alongside manual campaigns, and using Meta Experiments to measure incrementality before scaling the allocation.