Dynamic remarketing shows a visitor the exact product they viewed on your store, not a generic ad for your brand. The relevance lift is significant: a visitor who viewed a specific product and then sees that product in an ad converts at a far higher rate than one who sees a generic display banner.
We set up dynamic remarketing through our Re-marketing & Display service, connecting your product feed to your audience lists.
Dynamic remarketing needs three things: a Google Merchant Centre product feed, a dynamic remarketing tag with product ID parameters, and a responsive display campaign connected to the feed.
The dynamic tag fires on each product page and records the product ID in the Google Ads audience. When the ad system builds the creative, it pulls the matching product from your Merchant Centre feed and shows it in the display template.
Use a bid strategy that targets return on ad spend, not just clicks. Set a recency window that matches your average browse-to-buy cycle. Exclude converters from the main remarketing list and move them to a cross-sell list.
| Setting | Recommended value | Reason |
|---|---|---|
| Bid strategy | Target ROAS | Optimises for revenue, not volume |
| Membership duration | 7 to 14 days | Matches most consumer purchase cycles |
| Frequency cap | 5 per day | Avoids fatigue without cutting reach |
| Converters | Exclude from main, add to cross-sell | Prevents wasted spend on done deals |
Remarketing shows ads to people who have already visited your site. Display ads show ads to people who match a demographic or interest profile, regardless of whether they have visited your site. Remarketing is warmer traffic; display is colder.
TPR Media operates from Level 34, 1 Eagle Street, Brisbane City QLD 4000, serving clients across Brisbane and Australia-wide.
TPR Media explains dynamic remarketing for ecommerce: how it works, setup requirements including Merchant Centre feed and dynamic tag, and the campaign settings that recover abandoned product views.