Microsoft Research Unveils Ground-breaking Tech Innovations
In a flurry of cutting-edge developments, Microsoft Research has delivered several significant breakthroughs, revealing their strides in AI, robotics, and computer systems. First up, this week, Microsoft made waves with its advancements in time series analysis using a multi-granularity guided diffusion model. They’re also pushing the boundaries with an algorithm-system co-design that promises fast and […]
RUBICON: Evaluating Conversations Between Humans and AI Systems
What’s the secret to making AI-human conversations smooth and effective? RUBICON, a recent project, has taken up the challenge to find out. RUBICON focuses on AI-driven conversations, aiming to improve their quality. It learns detailed, domain-specific rubrics from minimal data, making it an efficient tool. This project is not just about enhancing conversation quality. It […]
Microsoft Research: Energy-Efficient 5G & AI Video Meetings
Hold onto your hats, tech enthusiasts! This week’s updates from the research team are nothing short of groundbreaking. First up, we have RENC, a technology that’s making 5G vRAN servers more energy efficient. This development promises to save energy and reduce costs in the world of 5G. Meanwhile, CoExplorer is changing the game for video […]
Exciting Innovations Unveiled at ICML 2024
In a world driven by data, machine learning is at the forefront of groundbreaking changes. The International Conference on Machine Learning (ICML) 2024 has brought together pioneering researchers and industry experts to showcase the latest advancements. One standout presentation is on CompeteAI, a study that delves into competition dynamics among large language model (LLM)-based agents. […]
Retail Paid Ads Guide 2022
After 10+ years of helping retailers grow through the ups and downs in the Australian marketplace here are the things I have used to increase sales and leads resulting in the growth of those retail businesses over that time. Tip: You must work backwards when assessing either existing ad accounts or starting new ones. Below […]
What is your competitive advantage?
It’s such a simple question. What is your competitive advantage? Whenever we are getting to know a new client, we have a process of discovery that we complete to scratch beneath the surface. We need to deeply understand your business, your products, your clients, and what sets you apart from your competition. This is a […]
A Marketing Roadmap for 2020 – Phase 1: Logo & Branding
These are conversations that we have been having day in and day out for over a decade now and you know what? Other than technological advancement, the fundamentals remain the same. Whether you prefer to do it yourself or get some help, here is a roadmap to marketing in 2020. In this series, we will […]
Why You Need a Social Media Presence
It’s no secret that social media is a huge part of society. In fact, Hootsuite’s 2020 digital report recorded a total of 3.4 billion social media users worldwide. It also stated that there are roughly 2.4 billion monthly active users on Facebook, 1 billion on Instagram, 800 million on tik tok, 381 million on Snapchat […]
Build Trust with Marketing
The concept of trust has been around since the dawn of time, but in today’s society, trust is quickly becoming a critical component of business. This is due to the ever-increasing competition and consumer expectations. It’s a fact that consumers will pay more and are likely to return to a business they trust. By establishing […]
Why Are Online Reviews So Important?
Remember the days when you had to trust that spending your money resulted in what you were looking for. Going to the store and making a big purchase was daunting. How do I truly know this isn’t going to break, fall apart, or just plain not work the way it should? The answer was: you […]
Why Is Content Now So Disposable?
Remember when posting anything on the internet meant something? The thought, effort and timing was deliberated and fussed over. Edit after edit made, with a looming sense of uncertainty. ‘Will the internet like this?’ Well, these days people are a lot more comfortable pressing the ‘send’ button and publishing to the big wide world. Micro-publishing […]
The New Nano-Influencer
You’ve heard of influencers, right? People whose job it is to, well—be influential. They’re on every social network and device spruiking festivals and luxury brands to their huge list of followers, for a price. These people are popular for popular’s sake and brands are utilising them now more than ever. This relationship is where the […]
