The New Nano-Influencer

You’ve heard of influencers, right? People whose job it is to, well—be influential. They’re on every social network and device spruiking festivals and luxury brands to their huge list of followers, for a price. These people are popular for popular’s sake and brands are utilising them now more than ever. This relationship is where the […]

Speak Up! The Future Of Voice

Bold claims exist around voice. According to the news, it’s set to replace the keyboard. Apple’s mobile assistant Siri is already a go-to for busy people out-and-about, but voice in the home is here. Amazon’s Echo and Google Home are two devices which are being placed on coffee tables and bookshelves around the world. These virtual […]

Snapchat’s Spectacles Are A Sign Of The Times

Remember Google Glass? In 2012, the search-engine’s dabble into wearable technology made people reason with the possibility of an anime-like future. Their smart glasses with a camera built into the frames wasn’t as well-received as the company had hoped. People were rightly concerned with a discreet recording device sitting on the bridge of people’s noses. […]

What’s The Perfect Video Length?

Human beings are fickle. The internet and its infinite distractions have made us all realise our focus isn’t lazor-like. According to research, only about 20% of people read online articles through to the end. Videos on the internet are the same too. Many are played from the beginning, but so many are not watched to […]