Retail Paid Ads Guide 2022
After 10+ years of helping retailers grow through the ups and downs in the Australian marketplace here are the things I have used to increase sales and leads resulting in the growth of those retail businesses over that time. Tip: You must work backwards when assessing either existing ad accounts or starting new ones. Below […]
How To Write A Meta Description
The meta description of a web-page is a simple, yet overlooked part of search engine optimisation. The meta description is a short excerpt pulled from the text of a particular web-page and presented underneath the links of a search result’s page. Google has come and outrightly said that a meta description is not factored into […]
Speak Up! The Future Of Voice
Bold claims exist around voice. According to the news, it’s set to replace the keyboard. Apple’s mobile assistant Siri is already a go-to for busy people out-and-about, but voice in the home is here. Amazon’s Echo and Google Home are two devices which are being placed on coffee tables and bookshelves around the world. These virtual […]
Google+ Is Shutting Down Its Service
The search engine behemoth Google is dismantling its long-run social network Google+. The multinational company behind it is citing a data breach as the reason for the cease of service for consumers. Between 2015 and 2018, all of the network’s third-party developers could access up to 500,000 user’s private information unbeknownst to Google. However, critics […]
5 Reasons why your business’s website doesn’t deliver
A business’ website is crucial to maintain, but with it so many things can go wrong. Poor load speeds, clunky design, and painfully absent features are just a few obstacles to stay on the lookout for when looking at updating your website. Here are five potential hurdles to keep in mind. Your page speed is […]
Why Aren’t You Geo-fencing?
Mobile smartphones are now intrinsic to our lives. Consumers are constantly using their smartphones to check messages, update and search. By 2020, 2.5 billion people will own a smartphone. In Australia, 88% of the population own a smartphone and look at their small screens an average of 35 times per day. These statistics, along with […]
Generation Ad Blockers
Ad blocking. It’s changing the way the more youthful generation consume. The ability to block ads sees a huge red flag for the future success of the advertising industry. How can you reach consumers that are purposefully avoiding you? The answer to that question is actually quite simple: create better ads. A direct quote from […]
Does Your Digital Marketing Deliver?
The rise of digital media has shifted the marketing and advertising landscape as we know it. The newfound ability to reach consumers on a personal and interactive level has seen great advances. Considering digital advertising spend accounts for about 50% of all ad spend in Australia, you’d expect this to be working wonders. But, it […]
The Age of Artificial Intelligence
Technology is taking over. It’s no longer surprising, people are coming to terms with it. The industries we know now will never be the same. They’re changing before our eyes, every minute of the day. One of the biggest contenders currently is artificial intelligence. Artificial intelligence (AI) currently slots into the marketing and advertising industry […]
Telling vs Inspiring Through Advertising
Brand image is everything. Projecting this correctly is one of the biggest challenges modern-day advertisers face. The decision to tell or inspire through advertising can have a huge impact on the overall success of a campaign. The concept of telling in advertising is often associated with simply projecting about a product or service, often falling […]
A Matter of Influence
The term “influencer” is being used more and more in the marketing and advertising world. There is a divided opinion in the media world surrounding this new form of promotion. Whilst some marking it a major player in the future of advertising, others are disappointed at the drastic shift away from traditional methods this brings […]
Review Your Reviews
Modern day business relies on reviews, across any industry or business size. Traditionally, reviews were honest responses from customers that have physically visited or had some form of experience with the business and have something positive or negative to say for the benefit of future customers. Recent statistics show that 97% of potential customers check […]
