Retail Paid Ads Guide 2022

After 10+ years of helping retailers grow through the ups and downs in the Australian marketplace here are the things I have used to increase sales and leads resulting in the growth of those [...]

The meta description of a web-page is a simple, yet overlooked part of search engine optimisation. The meta description is a short excerpt pulled from the text of a particular web-page and [...]

Bold claims exist around voice. According to the news, it’s set to replace the keyboard. Apple’s mobile assistant Siri is already a go-to for busy people out-and-about, but voice in the [...]

The search engine behemoth Google is dismantling its long-run social network Google+. The multinational company behind it is citing a data breach as the reason for the cease of service for [...]

A business’ website is crucial to maintain, but with it so many things can go wrong. Poor load speeds, clunky design, and painfully absent features are just a few obstacles to stay on the [...]

Mobile smartphones are now intrinsic to our lives. Consumers are constantly using their smartphones to check messages, update and search. By 2020, 2.5 billion people will own a smartphone. In [...]

Ad blocking. It’s changing the way the more youthful generation consume. The ability to block ads sees a huge red flag for the future success of the advertising industry. How can you reach [...]

The rise of digital media has shifted the marketing and advertising landscape as we know it. The newfound ability to reach consumers on a personal and interactive level has seen great advances. [...]

Technology is taking over. It’s no longer surprising, people are coming to terms with it. The industries we know now will never be the same. They’re changing before our eyes, every minute of the [...]

Brand image is everything. Projecting this correctly is one of the biggest challenges modern-day advertisers face. The decision to tell or inspire through advertising can have a huge impact on [...]

The term “influencer” is being used more and more in the marketing and advertising world. There is a divided opinion in the media world surrounding this new form of promotion.  Whilst some [...]

Modern day business relies on reviews, across any industry or business size. Traditionally, reviews were honest responses from customers that have physically visited or had some form of [...]