Telling vs Inspiring Through Advertising

Brand image is everything. Projecting this correctly is one of the biggest challenges modern-day advertisers face. The decision to tell or inspire through advertising can have a huge impact on the overall success of a campaign. The concept of telling in advertising is often associated with simply projecting about a product or service, often falling […]

A Matter of Influence

The term “influencer” is being used more and more in the marketing and advertising world. There is a divided opinion in the media world surrounding this new form of promotion.  Whilst some marking it a major player in the future of advertising, others are disappointed at the drastic shift away from traditional methods this brings […]

Review Your Reviews

Modern day business relies on reviews, across any industry or business size. Traditionally, reviews were honest responses from customers that have physically visited or had some form of experience with the business and have something positive or negative to say for the benefit of future customers. Recent statistics show that 97% of potential customers check […]