White Bear Foundation: Website and Google Ad Grants Support
TPR Media rebuilt White Bear Foundation's website and provides pro bono digital support, including Google for Nonprofits and Google Ad Grants setup and campaign management.
Project at a glance
Organisation or production
White Bear Foundation
Work or experience
Website rebuild, Google Ad Grants setup and campaign management, Ongoing website and digital support
Location
Queensland
Evidence on this page
TPR Media's project account
Project account by TPR Media. The publication date is for this case study, not the date of the engagement.
White Bear Foundation · Charity and community education · Queensland
Reaching families and schools without a cash advertising budget
White Bear Foundation helps children build self-esteem through workshops and school presentations on leadership, resilience and anti-bullying. As a small charity, it needed a strong website and a way to reach families and schools without a paid advertising budget. The website also needed to keep workshops, events, the bookshop, donations and testimonials easy to find as the foundation's calendar and committee details changed.
Our approach
Rebuilt the website so visitors can find workshops, events, the bookshop, donations and testimonials in one clear place. This organised the foundation's public information around the things families, schools and supporters need to find.
Provided the website and digital support at no cost as part of TPR Media's giving back. This ongoing pro bono contribution supports White Bear Foundation's online presence without charging the charity for the work.
Helped the foundation join Google for Nonprofits and secure Google Ad Grants. The program gives eligible charities Google Search advertising credit, providing a route to promote workshops and donations without paying for media spend.
Set up and manage the foundation's Google Ad Grants campaigns. This connects the charity's website with Google Search advertising intended to reach parents and schools using grant credit rather than a cash advertising budget.
Continue supporting the website as workshop dates and committee details change, so the charity can keep its public information and donation pathways useful alongside the advertising campaigns.
A supported website and grant-funded search visibility
White Bear Foundation can publish workshops, take donations online and reach parents and schools through Google Search using Ad Grants credit instead of a cash media budget. TPR Media's pro bono website and digital support helps the charity maintain its online presence as its program changes. The work combines the website rebuild, continuing support, Google for Nonprofits assistance and Ad Grants campaign management.