Amalgamated Group: WordPress Rebuild, CRO and Lead Growth for a 40 Year Painting Brand

Since 1978, Amalgamated Group has repainted and refurbished landmarks from Palazzo Versace to Dreamworld. We rebuilt its WordPress site to match, then added CRO, SEO, Google Ads and Meta Ads to turn that reputation into enquiries.

Amalgamated Group · Painting and building refurbishment · Brisbane, Gold Coast and Sunshine Coast

The challenge

Amalgamated Group has delivered award winning painting and building refurbishment across South East Queensland since 1978. Its work sits on landmark sites, from Palazzo Versace to Dreamworld, Movie World and Indooroopilly Shopping Centre. The reputation was there, but the website did not carry it, and there was no clear path from a curious visit to a booked quote. A brand that repaints icons needed a repaint of its own.

Our approach

• Rebuilt the site on WordPress with a modern design that finally matched the quality of the work
• Reworked the journey so a visitor moves from project photos to a quote request without friction
• Carried the proof across every page, from 40 plus years of work to a marquee client list that earns instant trust
• Ran SEO so the brand surfaces when builders, property managers and strata search for painting and refurbishment across Brisbane, the Gold Coast and the Sunshine Coast
• Built Google Ads to catch high intent searches the moment someone needs a painter, and Meta Ads to reach the property managers, builders and facilities teams who commission this work

The outcome

Amalgamated Group now has a WordPress site that wears its forty year reputation with confidence, presents its blue chip client list clearly, and leans on search and social campaigns that keep quote requests coming in from the commercial and residential clients it wants most.