The Book Warehouse: Taking an Australian Book Fair Staple Nationwide on WooCommerce

For more than 30 years, The Book Warehouse has been the family run name behind Australia's favourite book fairs. We took its bargain range nationwide on WooCommerce, then added CRO, SEO, Google Ads and Meta Ads to turn browsers into buyers.

Project at a glance

Organisation or production: The Book Warehouse
Work or experience: Website design and development, Ecommerce development, Conversion optimisation, Search optimisation, Google Ads, Social media advertising
Location: Australia-wide
Evidence on this page: Project imagery

Project account by TPR Media. The publication date is for this case study, not the date of the engagement.

The Book Warehouse · Books and ecommerce · Australia-wide

The challenge

The Book Warehouse has been a family owned Australian book fair staple since 1991, famous for thousands of titles at prices that pull a crowd. Generations of readers know the brand from the school hall and the shopping centre fair, but that loyal following could only buy in person. The job was to take the same range and the same value online, sell it Australia wide, and make the store as easy to browse as the tables at a fair.

Our approach

Built a nationwide store on WooCommerce that handles a deep, fast changing catalogue
Smoothed the path from browse to checkout, so a shopper who lands on one bargain leaves with a basket
Carried the trust across the store, from family ownership since 1991 and a 5.0 Google rating to free shipping over $99
Ran SEO so the range shows up for the title, author and bargain book searches readers actually make
Built Google Ads to capture buyers ready to purchase, and Meta Ads to reach book lovers, bargain hunters and parents building a home library

The proof

Google search results for cheap kids books showing The Book Warehouse above QBD Books and Brotherhood Books — Page 1 Rankings against national retailers - Google results for “cheap kids books” showing The Book Warehouse above QBD Books and Brotherhood Books.

The outcome

The Book Warehouse now sells nationwide on WooCommerce, with a store that turns browsers into buyers and search and social campaigns bringing new readers in, all while the book fair heritage stays front and centre.