How To Get Started With Facebook Ads
Facebook Ads can be daunting. If you manage a Facebook page, sharing content to be notified with likes and shares from happy followers is surely satisfying. But how do I graduate for this and start reaching new people for my business? While a personal Facebook account is easy and accessible, the Facebook’s Business Manager can […]
Why Are Online Reviews So Important?
Remember the days when you had to trust that spending your money resulted in what you were looking for. Going to the store and making a big purchase was daunting. How do I truly know this isn’t going to break, fall apart, or just plain not work the way it should? The answer was: you […]
Why Is Content Now So Disposable?
Remember when posting anything on the internet meant something? The thought, effort and timing was deliberated and fussed over. Edit after edit made, with a looming sense of uncertainty. ‘Will the internet like this?’ Well, these days people are a lot more comfortable pressing the ‘send’ button and publishing to the big wide world. Micro-publishing […]
How To Craft A Stellar Crowdfunding Video
People have great ideas all the time. Turning that idea into a reality takes time, effort and to be honest, good ol’ fashion luck. Kickstarter and other crowdfunding platforms are now here to help self-motivated entrepreneurs get their start-up off the ground. These services allow the online masses to sift through campaign ideas to throw […]
Why Are Scam Emails Written So Poorly?
Have you ever received an email from a so-called Nigerian prince? They are harrowingly attempting to smuggle wealth out their nation, and need a foreigner’s help. Others will say you are the beneficiary of an unbeknownst distant relative’s will, who happens to be an exceedingly rich monarch with no immediate family and millions of dollars […]
The History Of The Hashtag
In August of 2007 internet aficionado Chris Messina proposed the early adopters of Twitter group tweets with the pound (#) symbol to tag posts. The idea did not fall on deaf ears. A writer named Stowe Boyd soon after approved of the notion, and thus the hashtag was born. Messina expanded on his initial thoughts […]
Why You Should Be Making Interactive Videos
Video is great. We can all agree on that right? Content feeds are alive with eye-catching motion, enticing readers to pause and take a moment. The medium is exploding right now because it works. 54% of consumers want to see more videos from brands. In fact, one could argue video might be too popular at […]
How LinkedIn Has Grown Its Social Kingdom
Have you logged into LinkedIn lately? The social platform is now more than just where you go to update your digital resume when you finally receive that promotion. The place is buzzing. It’s the virtual water-cooler where people network, share industry goss’, and write insightful and provoking articles. Since the turn of 2011, its user […]
Has Spell Check Ruined Us?
Some of us spend all day, everyday, typing away at a keyboard. Whether writing out a report or responding to an important client, we rely on spell check to guide us. The red squiggly little line is our saviour. If you’re anything like me, you may have noticed that when left unassisted, the correct spelling […]
The New Nano-Influencer
You’ve heard of influencers, right? People whose job it is to, well—be influential. They’re on every social network and device spruiking festivals and luxury brands to their huge list of followers, for a price. These people are popular for popular’s sake and brands are utilising them now more than ever. This relationship is where the […]
Speak Up! The Future Of Voice
Bold claims exist around voice. According to the news, it’s set to replace the keyboard. Apple’s mobile assistant Siri is already a go-to for busy people out-and-about, but voice in the home is here. Amazon’s Echo and Google Home are two devices which are being placed on coffee tables and bookshelves around the world. These virtual […]
Snapchat’s Spectacles Are A Sign Of The Times
Remember Google Glass? In 2012, the search-engine’s dabble into wearable technology made people reason with the possibility of an anime-like future. Their smart glasses with a camera built into the frames wasn’t as well-received as the company had hoped. People were rightly concerned with a discreet recording device sitting on the bridge of people’s noses. […]
