Does Your Digital Marketing Deliver?

The silly season is upon us. Present shopping and work drinks  is keeping us up late, out and on about, and constantly on the phone. While people are winding down at work, they’re preparing [...]

While you may not have heard of the word ‘listicle’, if you have perused any news website on the internet in the last ten years, you have probably come across this style of article. A listicle is [...]

‘Innovative’, ‘revolutionary’, ‘transformative’ – journalists and bloggers rely on these words to label emerging digital technology. They claim new inventions will make our current everyday [...]

Technology has come a long way. No one can argue that. But we still attach the notion of technology to a device of some sort. Could this be changing? Tech startup company, Noveto is pioneering [...]

The search engine behemoth Google is dismantling its long-run social network Google+. The multinational company behind it is citing a data breach as the reason for the cease of service for [...]

Innovative ways to advertise pop up everyday. We are bombarded at every angle, most of the time without knowing. We have come to accept this as the society that we live in. But, can this go too [...]

Vertical videos were once the scourge of the internet. The unsightly black bars either side of an online video were the call signs of an amateur. Youtube, Vimeo and other video-sharing platforms [...]

RED Digital Cinema President Jarred Land today shared their collaboration with Facebook, the new Manifold 360 degree camera.

A business’ website is crucial to maintain, but with it so many things can go wrong. Poor load speeds, clunky design, and painfully absent features are just a few obstacles to stay on the [...]

The introduction of drones into the film sphere has taken production levels sky high (literally). Drone footage is implemented by major players in the digital marketing world. So, what’s [...]

Mobile smartphones are now intrinsic to our lives. Consumers are constantly using their smartphones to check messages, update and search. By 2020, 2.5 billion people will own a smartphone. In [...]

Have you ever almost clicked on what seemed like a super interesting, super relevant piece of content, only to see a small ‘sponsored’ tag underneath it? That, is the power of native advertising. [...]

The Royal Queensland Show, otherwise known as the Ekka is in full swing this week. People from all over Queensland descend upon the Brisbane Showgrounds for a massive week of rides, carnival [...]

For nearly two decades the mobile phone has had a camera capable of recording video. Its first iterations were humble, with videos as pixelated as the likes of found footage of Big Foot. The [...]

Brand creation and evolution is a story. And like all stories, there is a structure. To ensure the success of a brand, there are multiple touchpoints that work together to create brand success. [...]

The plastic bag ban has finally come and it is here to stay. Beyond the online news stories and social media posts about abused retail and supermarket staff, society hasn’t crumbled like a [...]

Strategy. A word that has absolutely exploded in recent times. What was once a carefully used word exclusive to the marketing and advertising world, has now been incorporated far and wide across [...]

Kensington Palace has announced the Duke and Duchess of Sussex, Prince Harry and his wife Meghan will tour Australia this Spring. Millions of people around the globe tuned in to watch their [...]

With a marketing and advertising background, along with time spent lecturing the next generation at university, Tim proudly leads the digital team, managing client campaigns both national and [...]

Scott’s twenty-year career has taken him from local to international brand management across many industries, diverse as automotive and theatre. Prior to founding tprmedia, he was a lead [...]

Ad blocking. It’s changing the way the more youthful generation consume. The ability to block ads sees a huge red flag for the future success of the advertising industry. How can you reach [...]

The rise of digital media has shifted the marketing and advertising landscape as we know it. The newfound ability to reach consumers on a personal and interactive level has seen great advances. [...]

Technology is taking over. It’s no longer surprising, people are coming to terms with it. The industries we know now will never be the same. They’re changing before our eyes, every minute of the [...]

Brand image is everything. Projecting this correctly is one of the biggest challenges modern-day advertisers face. The decision to tell or inspire through advertising can have a huge impact on [...]

The term “influencer” is being used more and more in the marketing and advertising world. There is a divided opinion in the media world surrounding this new form of promotion.  Whilst some [...]

Modern day business relies on reviews, across any industry or business size. Traditionally, reviews were honest responses from customers that have physically visited or had some form of [...]

The digital world is changing at our fingertips, at a rapid rate that no one can keep track of. What once seemed like a very distant future, is now a harsh reality. That is the threat of [...]

The power of social media for greater change is unbelievable. If enough people get behind a campaign, it can change social norms drastically. This has been happening recently in a campaign [...]

Given the nature of the Facebook scandal at the moment, users are at their most aware about what they share and what privacy really means on the sites through which they share every inch of their [...]

In the modern digital age, users have more power than ever before. The rise of social media networks has brought users together and given them an increased ability to dictate the ultimate success [...]