Brisbane Hospitality Group: Social Ads and Re-marketing
A Brisbane hospitality group ran targeted social campaigns and re-marketing to fill quiet midweek covers and grow its bookings.
Project at a glance
- Organisation or production
- Anonymised Brisbane hospitality group
- Work or experience
- Social Media Ads, Re-marketing & Display
- Location
- Brisbane
- Evidence on this page
- Reported results
Project account by TPR Media. The publication date is for this case study, not the date of the engagement.
Anonymised Brisbane hospitality group · Hospitality and venues · Brisbane
The challenge
Weekends sold out but midweek tables sat empty. Organic social posts reached the same small audience and rarely turned into bookings.
Our approach
- Built Meta campaigns targeting local diners by suburb and interest
- Created short, appetising video and image creative for each venue
- Re-marketed to website visitors and past bookers with midweek offers
- Tracked bookings end to end so spend followed what worked
Results
- +52% - Midweek bookings
- 4.1x - Return on ad spend
- -31% - Cost per booking
The outcome
Targeted social and re-marketing turned quiet nights into a reliable second revenue stream across the group's venues.
Midweek used to be dead. Now the ads bring people in on the nights we needed them most.
- Operations manager, hospitality group
Services in this engagement
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