Brisbane Hospitality Group: Social Ads and Re-marketing

A Brisbane hospitality group ran targeted social campaigns and re-marketing to fill quiet midweek covers and grow its bookings.

Anonymised Brisbane hospitality group · Hospitality and venues · Brisbane

The challenge

Weekends sold out but midweek tables sat empty. Organic social posts reached the same small audience and rarely turned into bookings.

Our approach

• Built Meta campaigns targeting local diners by suburb and interest
• Created short, appetising video and image creative for each venue
• Re-marketed to website visitors and past bookers with midweek offers
• Tracked bookings end to end so spend followed what worked

Results

• +52% — Midweek bookings
• 4.1x — Return on ad spend
• -31% — Cost per booking

The outcome

Targeted social and re-marketing turned quiet nights into a reliable second revenue stream across the group's venues.

Midweek used to be dead. Now the ads bring people in on the nights we needed them most.

— Operations manager, hospitality group