Solarwise: New Website and Meta Ads Launch for Queensland's Oldest Solar Company

A new website at solarwise.com.au and a fresh Meta ads campaign, built on Solarwise's Queensland-first heritage, cut cost per click 37 per cent and lifted conversions 800 per cent by month two.

Solarwise · Solar energy · Queensland, Australia

The challenge

Solarwise has installed solar across Queensland since 1979, making it the state's first and oldest solar company. The market is now crowded with newer operators, some only a couple of years old, that promise warranties longer than they have been in business. Solarwise needed a new website and a campaign that put its heritage and credibility front and centre, then turned that trust into enquiries.

Our approach

• Launched a new conversion-led website at solarwise.com.au
• Built a creative system that leads with Est. 1979 Queensland heritage, CEC approval and a 4.9 star reputation
• Ran a Meta campaign across square, leaderboard, rectangle and half-page formats
• Themed the creative around real customer questions, from battery savings to heated pools
• Layered re-marketing, display and video so the message followed in-market buyers

Results

• -37% — Cost per click in month 2
• +800% — Conversions in month 2

The outcome

By the second month the campaign was compounding. The new site and creative reached more Queenslanders for less, with cost per click down 37 per cent while conversions rose 800 per cent, turning heritage and trust into a sharp lift in enquiries.