Solarwise: New Website and Meta Ads Launch for Queensland's Oldest Solar Company

A new website at solarwise.com.au and a fresh Meta ads campaign, built on Solarwise's Queensland-first heritage, cut cost per click 37 per cent and lifted conversions 800 per cent by month two.

Project at a glance

Organisation or production: Solarwise
Work or experience: Social Media Ads, Re-marketing & Display, Video Advertising, Website design and development
Location: Queensland, Australia
Evidence on this page: Project imagery; Reported results

Project account by TPR Media. The publication date is for this case study, not the date of the engagement.

Solarwise · Solar energy · Queensland, Australia

The challenge

Solarwise has installed solar across Queensland since 1979, making it the state's first and oldest solar company. The market is now crowded with newer operators, some only a couple of years old, that promise warranties longer than they have been in business. Solarwise needed a new website and a campaign that put its heritage and credibility front and centre, then turned that trust into enquiries.

Our approach

Launched a new conversion-led website at solarwise.com.au
Built a creative system that leads with Est. 1979 Queensland heritage, CEC approval and a 4.9 star reputation
Ran a Meta campaign across square, leaderboard, rectangle and half-page formats
Themed the creative around real customer questions, from battery savings to heated pools
Layered re-marketing, display and video so the message followed in-market buyers

Results

-37% - Cost per click in month 2
+800% - Conversions in month 2

4+ months after launch: AI citations, traffic and page 1 rankings

Four-plus months after the new Solarwise website went live, the supplied Ahrefs screenshots show stronger AI citation visibility, growing estimated organic traffic and more keywords in page 1 positions. This builds on the earlier Meta Ads campaign results, with search visibility now extending across traditional Google results and AI responses.

211 - AI response appearances (+204)
1.2K - Estimated monthly organic traffic (+1.1K)
206 - Organic keywords (+163)
72 - Keywords in the top 3 (+69)

Source: Ahrefs. The screenshots use a six-month comparison where shown, which includes time before the new site launched; the displayed changes are not an exact launch-to-date comparison. Organic traffic is an Ahrefs estimate, not a measured analytics visitor count.

Ahrefs AI responses for solarwise.com.au showing 211 responses across platforms, up 204, including 105 AI Overview responses, up 105 — AI citation visibility: 211 AI response appearances (+204), including 105 AI Overview responses (+105). Source: Ahrefs.

Ahrefs six-month performance graph for Solarwise showing growth in estimated organic traffic and organic pages — Estimated organic traffic and organic pages trend upward across the six-month view. Source: Ahrefs.

Ahrefs organic positions graph for Solarwise showing growth in keywords ranking in positions 1 to 3, 4 to 10 and 11 to 20 — New page 1 visibility: growth in positions 1–3 and 4–10, alongside gains in positions 11–20. Source: Ahrefs.

Ahrefs search summary for Solarwise showing 206 organic keywords, 72 top-three keywords and estimated organic traffic of 1.2K — 206 organic keywords (+163), including 72 in the top 3 (+69), and estimated monthly organic traffic of 1.2K (+1.1K). Source: Ahrefs.

The creative

The campaign leans on what only Solarwise can say. Every ad carries the Est. 1979 Queensland badge, CEC approval, 200,000 plus customers and a 4.9 star rating, a clear contrast to newer operators promising decades of warranty after only a couple of years in business. The system flexes across formats and themes while holding one consistent, credible look.

Solarwise battery campaign square ad with Est. 1979 Queensland heritage badge and stop selling your solar power back for cents headline — Battery campaign, 1080 x 1080 square

Solarwise heated pool campaign square ad asking how does a heated pool this winter sound — Heated pool campaign, 1080 x 1080 square

Solarwise battery campaign half page display ad with heritage badge and benefit list — Battery campaign, 300 x 600 half page

Solarwise heated pool large rectangle display ad with quick quote call to action — Heated pool campaign, 336 x 280 large rectangle

Battery campaign, 300 x 250 medium rectangle

Solarwise battery campaign leaderboard banner with heritage and benefits — Battery campaign, 728 x 90 leaderboard

The proof

Solarwise website homepage leading with Queensland's longest-running solar company heritage and a quote form

The outcome

By the second month the campaign was compounding. The new site and creative reached more Queenslanders for less, with cost per click down 37 per cent while conversions rose 800 per cent, turning heritage and trust into a sharp lift in enquiries. Four-plus months after the website launch, the supplied Ahrefs evidence also shows gains in AI citation visibility, estimated organic traffic and page 1 keyword rankings.