Frezie: Shopify Ecommerce Store for Healthy Kids Treats

Frezie set out to help health conscious Australian mums make treats their kids actually want to eat. We built a bright Shopify store for its premium silicone popsicle moulds, with the recipes and trust signals to back it up.

Frezie · Ecommerce, kids and family · Australia-wide

The challenge

Frezie had a simple, lovely idea, give parents an easy way to make healthy treats their kids would beg for. To sell its premium silicone popsicle moulds online, the brand needed a store that felt bright and playful, showed the product in action, and turned curious mums into confident buyers.

Our approach

• Built the store on Shopify so the range is simple to shop and quick to launch
• Created a bright, playful brand around healthy treats made easy
• Showed the product in action, from dinosaur shaped ice blocks to everyday lunchbox wins
• Added a recipes section so parents see exactly what they can make before they buy
• Surfaced the trust signals that close the sale, like same day dispatch and free shipping over $75

The outcome

Frezie launched on Shopify with a store that shows the product clearly, backs it with recipes and customer care content, and gives health conscious mums an easy path from a good idea to a basket at checkout.