Frezie: Shopify Ecommerce Store for Healthy Kids Treats

Frezie set out to help health conscious Australian mums make treats their kids actually want to eat. We built a bright Shopify store for its premium silicone popsicle moulds, with the recipes and trust signals to back it up.

Frezie · Ecommerce, kids and family · Australia-wide

The challenge

Frezie had a simple, lovely idea, give parents an easy way to make healthy treats their kids would beg for. To sell its premium silicone popsicle moulds online, the brand needed a store that felt bright and playful, showed the product in action, and turned curious mums into confident buyers.

Our approach

Built the store on Shopify so the range is simple to shop and quick to launch
Created a bright, playful brand around healthy treats made easy
Showed the product in action, from dinosaur shaped ice blocks to everyday lunchbox wins
Added a recipes section so parents see exactly what they can make before they buy
Surfaced the trust signals that close the sale, like same day dispatch and free shipping over $75

The proof

The frezie.com.au homepage built on Shopify, showing children eating dinosaur shaped ice blocks, a Premium Popsicle Moulds, healthy treats made easy hero and a Shop Now button — The Frezie store, built on Shopify.

The outcome

Frezie launched on Shopify with a store that shows the product clearly, backs it with recipes and customer care content, and gives health conscious mums an easy path from a good idea to a basket at checkout.