Hot Water Boss: Shopify Rebuild and SEO Growth for Hot Water Brisbane

A Shopify rebuild for hotwaterboss.com.au brought installation bookings and product sales together, supported by SEO work and documented growth in organic visibility.

Project at a glance

Organisation or production: Hot Water Boss
Work or experience: Website design and development, Ecommerce development, Search optimisation, Conversion optimisation
Location: Brisbane, Australia-wide
Evidence on this page: Project imagery; Reported results

Project account by TPR Media. The publication date is for this case study, not the date of the engagement.

Hot Water Boss · Hot water systems · Brisbane, Australia-wide

The challenge

Hot Water Boss needed a single site that could serve both kinds of customer: the homeowner booking a same-day installation and the shopper buying a hot water system online. The old site buried its trust signals and was hard to find for the searches that drive enquiries, so the rebuild had to support credibility and search visibility together.

Our approach

Rebuilt and redesigned the store on Shopify for installation services and ecommerce in one place.
Carried across existing trust elements, including reviews, accreditations and guarantees.
Structured the site around hot water systems, replacement and same-day service.
Optimised technical SEO, content and local signals for Brisbane and national search terms.
Built clear paths to book an installation or buy a hot water system online.

Results

399 - Keywords in the supplied rankings snapshot
1.4K - Estimated monthly organic traffic, up 1.1K
$3.8K - Estimated monthly organic traffic value, up $3.4K
No. 2 - Hot water system replacement Brisbane
Top 5 - Same day hot water
Page 1 - Across core hot water service terms

Organic growth evidence

The original reporting screenshots document organic visibility during the engagement. Ahrefs traffic and traffic-value figures are estimates, not verified sales or revenue.

Historical Ahrefs organic traffic graph for Hot Water Boss showing growth over time — Organic traffic trend from the supplied historical report.

Ahrefs snapshot showing estimated organic traffic of 1.4K and estimated traffic value of $3.8K — Reported estimates: organic traffic 1.4K, up 1.1K; traffic value $3.8K, up $3.4K.

The proof

Ahrefs keyword rankings for Hot Water Boss showing 399 keywords, including hot water system replacement Brisbane at position two and same day hot water in the top five — Historical Ahrefs rankings snapshot supplied for this engagement, not a live rankings feed.

The outcome

The supplied Ahrefs snapshots recorded 399 ranking keywords and estimated monthly organic traffic of 1.4K, an increase of 1.1K in the report. Estimated monthly organic traffic value reached $3.8K, up $3.4K. The ranking evidence included position two for hot water system replacement Brisbane and a top-five position for same day hot water. The rebuilt Shopify store also gave visitors clear routes to installation enquiries and online purchases.