A fresh Shopify rebuild for hotwaterboss.com.au carried across every trust element, sold installs and products in one place, and grew organic traffic and rankings across hot water search terms.
Hot Water Boss · Hot water systems · Brisbane, Australia-wide
Hot Water Boss needed a single site that could win both kinds of customer, the homeowner booking a same day install and the shopper buying a hot water system online. The old site buried its trust signals and was hard to find for the searches that drive enquiries, so the rebuild had to lift credibility and rankings at the same time.
The rebuilt Shopify site now ranks for 399 keywords and pulls around 1.4K organic visits a month, a lift of 1.1K, worth about $3.8K in equivalent traffic value. Core terms like hot water system Brisbane and hot water system replacement Brisbane sit at number two, with same day hot water in the top five, so the new site earns enquiries and online sales from buyers at the moment they search.