Hot Water Boss: Shopify Rebuild and SEO Growth for Hot Water Brisbane
A fresh Shopify rebuild for hotwaterboss.com.au carried across every trust element, sold installs and products in one place, and grew organic traffic and rankings across hot water search terms.
Hot Water Boss · Hot water systems · Brisbane, Australia-wide
The challenge
Hot Water Boss needed a single site that could win both kinds of customer, the homeowner booking a same day install and the shopper buying a hot water system online. The old site buried its trust signals and was hard to find for the searches that drive enquiries, so the rebuild had to lift credibility and rankings at the same time.
Our approach
Rebuilt and redesigned the store on Shopify for installs and ecommerce in one place
Carried across every trust element, from reviews and accreditations to guarantees
Structured the site around hot water systems, replacement and same day service
Optimised technical SEO, content and local signals for Brisbane and national terms
Built clear paths to both book an install and buy online
Results
399 — Keywords ranking after the rebuild
1.4K — Organic visits a month, up 1.1K
$3.8K — Monthly organic traffic value, up $3.4K
No. 2 — Hot water system replacement Brisbane
Top 5 — Same day hot water
Page 1 — Across core hot water service terms
The outcome
The rebuilt Shopify site now ranks for 399 keywords and pulls around 1.4K organic visits a month, a lift of 1.1K, worth about $3.8K in equivalent traffic value. Core terms like hot water system Brisbane and hot water system replacement Brisbane sit at number two, with same day hot water in the top five, so the new site earns enquiries and online sales from buyers at the moment they search.