Douglas Chemists: WordPress Rebuild and Redesign for a Brisbane Pharmacy Network

Douglas Chemists has served its community for fifty years as a network of privately owned Australian pharmacies. We rebuilt and redesigned its WordPress site into a modern, trustworthy home for its brands, stores and careers.

Douglas Chemists · Community pharmacy · Upper Mt Gravatt, Brisbane

The challenge

Douglas Chemists is a network of privately owned Australian community pharmacies with a fifty year history and a genuine local following. Its WordPress site, though, did not reflect that heritage or make it easy to find a store, explore the partner brands, or apply for a job. A trusted local name needed a site that felt as welcoming as the counter.

Our approach

• Rebuilt and redesigned the site on WordPress with a clean, modern look
• Led with the brand and its people, the thing customers actually trust
• Carried the heritage across the site, from fifty years of care to partner brands and real testimonials
• Made store locations and partner brands simple to find
• Built clear paths to enquiries, store visits and careers, so every kind of visitor knows what to do next

The outcome

Douglas Chemists now has a modern WordPress site that wears its fifty years well. The brand, partner network and store locations are clear, and customers and job seekers have an easier path to enquiries, store visits and careers.