Home Services Brand: PPC and Video Ads

An Australian home services brand paired tightly managed PPC with YouTube video ads to grow qualified leads at a lower cost.

Project at a glance

Organisation or production

Anonymised Australian home services brand

Work or experience

PPC Management, Video Ads

Location

Australia-wide

Evidence on this page

Reported results

Project account by TPR Media. The publication date is for this case study, not the date of the engagement.

Anonymised Australian home services brand · Home services · Australia-wide

The challenge

The account paid for broad, expensive clicks that rarely booked a job, and the brand had no presence beyond search to build demand.

Our approach

• Restructured Search around high-intent service and suburb terms
• Tightened match types, negatives and bidding to cut wasted spend
• Launched YouTube video ads to build awareness and warm the funnel
• Tracked calls and form leads so reporting reflected real jobs

Results

• +58% - Qualified leads
• -27% - Cost per lead
• 2.9x - Return on ad spend

The outcome

Disciplined PPC plus video ads grew lead volume and lowered cost per lead, giving the brand a funnel it could scale.

We cut the wasted spend and the leads went up. The video ads keep us front of mind between searches.

- Director, home services brand

Services in this engagement

• PPC Management
• Video Ads

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