Home Services Brand: PPC and Video Ads

An Australian home services brand paired tightly managed PPC with YouTube video ads to grow qualified leads at a lower cost.

Anonymised Australian home services brand · Home services · Australia-wide

The challenge

The account paid for broad, expensive clicks that rarely booked a job, and the brand had no presence beyond search to build demand.

Our approach

• Restructured Search around high-intent service and suburb terms
• Tightened match types, negatives and bidding to cut wasted spend
• Launched YouTube video ads to build awareness and warm the funnel
• Tracked calls and form leads so reporting reflected real jobs

Results

• +58% — Qualified leads
• -27% — Cost per lead
• 2.9x — Return on ad spend

The outcome

Disciplined PPC plus video ads grew lead volume and lowered cost per lead, giving the brand a funnel it could scale.

We cut the wasted spend and the leads went up. The video ads keep us front of mind between searches.

— Director, home services brand