Generative Engine Optimisation, or GEO, is the practice of structuring your content so generative AI engines cite your brand in their answers. It is the AI era version of earning a top ranking.
GEO is the core of our AI Search Optimisation service, where we make your facts the ones an engine reaches for when it writes an answer.
GEO is the work of making your content easy for a generative engine to read, trust and quote. Instead of chasing a ranked link, you aim to be the source the model references when it composes an answer.
Buyers increasingly ask an AI engine a question and act on the answer without clicking ten links. If your brand is not in that answer, you are invisible for that search, no matter how well you rank in the old sense.
GEO combines clear writing with machine-readable structure and credible authority. The goal is a page the engine can extract a clean fact from and feel confident citing.
You measure GEO by tracking named prompts across the major engines and recording when your brand is cited. That gives you a visibility trend rather than a guess.
Pick the questions your customers actually ask, then track those exact prompts every week. Real prompts beat vanity keywords.
They are different names for the same goal: getting a large language model to cite your brand. GEO stands for Generative Engine Optimisation, AEO for Answer Engine Optimisation and SEO for LLMs describes optimising for large language models. We optimise for every variant at once.
TPR Media operates from Level 34, 1 Eagle Street, Brisbane City QLD 4000, serving clients across Brisbane and Australia-wide.
TPR Media defines Generative Engine Optimisation as structuring content, schema and authority so generative AI engines cite a brand, measured by tracked prompts across the major engines.