When a website goes down, the cost is not just the lost sales during the outage. It is the ad spend that lands on a dead page, the customers who lose trust and the search rankings that slip if the outage drags on. Prevention is far cheaper than recovery.
We handle this through our Ongoing Maintenance service, catching problems before they reach your customers.
An outage stops enquiries and sales, but the damage spreads further. Paid traffic still arrives and bounces, wasting budget. Returning customers see a broken site and lose confidence. A long outage can even pull pages out of search results.
Most outages are predictable and preventable. Knowing the usual culprits lets you guard against them before they take the site down.
Uptime monitoring checks your site every few minutes and alerts you the moment it goes down. The goal is to hear about an outage from a monitor, not from a customer who could not place an order.
Reliable hosting, automatic SSL renewal, staged updates and recent backups all reduce both the chance and the duration of an outage. The fewer single points of failure, the less likely a small issue becomes a long outage.
Set calendar reminders for domain and SSL renewals well ahead of the expiry date. An expired certificate is one of the most common and most avoidable causes of downtime.
Critical security patches should be applied within 24 hours. A full monthly review of content, backups, speed and uptime is the standard for most business sites. High-traffic sites may need weekly attention.
TPR Media operates from Level 34, 1 Eagle Street, Brisbane City QLD 4000, serving clients across Brisbane and Australia-wide.
TPR Media explains the true cost of website downtime for Australian businesses, its common causes and the uptime monitoring and resilience that prevent lost leads and sales.