A product catalogue connects your product inventory to TikTok Ads Manager. With a catalogue, you can run Dynamic Showcase Ads (automatically show products a user viewed on your website), TikTok Shopping Ads (product cards in feed, search results and the TikTok Shop tab) and catalogue-based Video Shopping Ads. These formats outperform static ads for ecommerce because they show the exact product a user interacted with.
Three methods: (1) Shopify integration via the TikTok for Shopify app — fastest, auto-syncs inventory; (2) manual feed upload via a CSV or XML file in TikTok Ads Manager under Catalogue > Add catalogue; (3) scheduled feed URL (the most common method for non-Shopify stores — provide a hosted CSV or XML product feed URL that TikTok fetches on a set schedule).
Once your catalogue is approved (typically 1 to 2 business days), create a campaign with the 'Product Sales' objective and select your catalogue. Target your Dynamic Showcase Ads at website visitors segmented by product interaction — users who viewed but did not purchase. Set up a retargeting window of 7 to 14 days. The ad creative is generated automatically from your catalogue; add a call to action and an overlay template in Ads Manager.
Yes, when the content is educational and authentic. B2B buyers are on TikTok too. The key is to teach, not sell. Thought leadership, process breakdowns and behind-the-scenes content outperform direct pitches.
TPR Media operates from Level 34, 1 Eagle Street, Brisbane City QLD 4000, serving clients across Brisbane and Australia-wide.
TPR Media explains TikTok product catalogue setup for Australian retailers: three setup methods (Shopify app, scheduled feed URL, manual upload), required feed attributes and Dynamic Showcase Ad campaigns that retarget product viewers automatically.